Sony Pictures Television Hires Former YouTube and Pinterest Exec Lauren Glaubach

Sony Pictures Television hired former YouTube and Pinterest executive Lauren Glaubach as executive vice president of distribution for digital and social platforms. In this newly created role, Glaubach will lead the studio’s efforts to expand across YouTube and other digital networks, reporting to distribution and networks presidents Jason Spivak and Paul Littmann.

Executive Appointment and Digital Strategy

Glaubach is tasked with unlocking new opportunities for the studio’s film and television library and maximizing the value of its intellectual property, Variety reported. The appointment arrives as Sony Pictures Television steps up its initiatives to boost revenue from digital distribution channels. Recent digital projects from the studio include announcing “Jeopardy! YouTube Edition Volume 2,” launching “Reading Rainbow” on YouTube, and partnering with particle physics professor Brian Cox to develop premium original content.

Spivak and Littmann released a joint statement regarding the hire, noting that Glaubach brings a proven track record of building and growing digital businesses at the intersection of content, platforms, and audiences.

Professional Background in Content Platforms

Glaubach joins Sony after serving as vice president and head of global content partnerships at Pinterest, where she led a team overseeing the platform’s content producer network and creator communities. Prior to her time at Pinterest, she spent over a decade at YouTube in senior strategy, programming, partnerships, and operations roles. During her tenure at YouTube, she most recently served as director and global head of kids and family content partnerships and programming, managing a portfolio of more than 500 channels spanning traditional media and digital-first creators.

Earlier in her career, Glaubach held brand management, strategy, and marketing positions at Disney and BloomSpot. She holds a bachelor of arts degree in psychology from Princeton University and an MBA from Harvard Business School.

Industry Expansion Goals

Regarding her new role, Glaubach stated that audience engagement with entertainment continues to evolve, creating opportunities to extend the reach of stories and franchises. She aims to develop digital experiences that meet audiences across platforms and deepen their connection to Sony’s brands.

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