Seoul’s Dongdaemun District has expanded its roster of public goodwill ambassadors to 12 members, appointing actors Lee Ki-young and Son Byung-ho alongside music acts Seodo Band and Latency’s Heeyeon on September 15. According to the Dongdaemun District Office, the newly appointed figures will serve two-year terms concluding on September 14, 2028, representing the district across cultural events, policy promotions, and tourism campaigns.
New Ambassadors Join Dongdaemun District Roster
The latest appointments bring the total number of Dongdaemun District ambassadors to 12, joining an existing group that includes actors Yoo Dong-geun, Lee Jang-woo, and Lee Dong-jun, as well as singer Noh Ji-hoon. According to district officials, the new appointees stepped into their official roles immediately on September 15 by participating in a promotional video shoot for the 35th Dongdaemun District Resident Day festival.
Backgrounds of the Newly Appointed Figures
Actors Lee Ki-young and Son Byung-ho bring experience in movies, dramas, and plays to their new roles. District administrators stated they plan to leverage the actors’ wide public recognition and approachable public images to communicate key municipal policies and regional attractions to residents. On the musical front, Seodo Band is known for blending traditional Korean music with contemporary band arrangements, while Latency member Heeyeon engages audiences through distinct vocal performances and stage work. Both musical acts will focus on promoting the district’s cultural assets.
Official Duties and Upcoming Events
According to the Dongdaemun District Office, the 12 ambassadors will participate in major local festivals, appear in municipal promotional videos, and contribute to various informational materials produced by the district. District Mayor Choi Dong-min expressed optimism regarding the expansion during the appointment ceremony, noting that the diverse backgrounds of the new representatives will help bridge communication between local government policies and everyday residents.
Frequently Asked Questions
- When were the new ambassadors appointed? According to the Dongdaemun District Office, the four new ambassadors were appointed on September 15.
- How long is their term? The newly appointed ambassadors serve a two-year term lasting until September 14, 2028.
- How many total ambassadors does Dongdaemun District have? With the addition of the four new members, the district’s ambassador roster stands at 12 total individuals.
- What was their first official duty? The new ambassadors participated in a promotional video shoot for the 35th Dongdaemun District Resident Day on the day of their appointment.
Keep reading