The Shark FlexStyle Air Styling & Drying System is currently available at a reduced price point, with various retail outlets offering the device for approximately $249.99. This pricing shift follows a period of heightened consumer interest in multi-styler hair tools, positioning the Shark system as a direct competitor to high-end alternatives like the Dyson Airwrap.
Current Pricing and Market Positioning
The Shark FlexStyle has seen price fluctuations across major retailers including Amazon and the official Shark Clean website. As of October 2024, the system is frequently listed at $249.99, down from its standard MSRP of $299.99. This adjustment places the device in a different tier than the Dyson Airwrap, which typically retails for $599.99, according to current manufacturer listings on the Dyson website.
Market analysts observe that SharkNinja, the parent company, utilizes this pricing strategy to capture market share from consumers seeking salon-style results without the premium investment required by luxury brands.
Functional Comparison: Shark FlexStyle vs. Dyson Airwrap
The primary technical distinction between the two devices lies in their heat management and airflow mechanics. Both systems utilize the Coanda effect—a phenomenon where high-speed airflow follows a curved surface—to wrap hair around the barrel for curling without extreme heat damage.
| Feature | Shark FlexStyle | Dyson Airwrap |
| :— | :— | :— |
| Typical Price | ~$249.99 | ~$599.99 |
| Heat Settings | 4 heat, 3 airflow | 3 heat, 3 airflow |
| Weight | ~1.5 lbs | ~1.3 lbs |
| Primary Mechanism | Coanda-based curling | Coanda-based curling |
According to independent testing by consumer advocacy groups like Consumer Reports, both devices effectively minimize heat exposure compared to traditional flat irons or curling wands. However, the Dyson Airwrap is often cited for its proprietary V9 digital motor, which is engineered to be lighter and quieter than the Shark motor assembly.
How the FlexStyle Technology Works
The Shark FlexStyle converts from a hair dryer into a multi-styler by rotating the head of the unit 90 degrees. This “Flex” design is patented by SharkNinja and aims to provide better ergonomic balance when drying the back of the head.
The system uses a 1.25-inch air curling attachment that relies on air pressure to draw hair toward the barrel. Unlike traditional curling irons that clamp hair between heated plates, the FlexStyle’s airflow is designed to set the hair as it dries. Users should note that for optimal results, hair should be approximately 80% dry before initiating the styling phase, as recommended in the official Shark user manual.
Frequently Asked Questions
Does the Shark FlexStyle work on all hair types?
Yes, the system includes multiple attachments, such as a diffuser for curly and coily hair and a paddle brush for smoothing, designed to accommodate various textures.
Is the device dual voltage?
No, the Shark FlexStyle is typically sold as a single-voltage device. Users traveling internationally should verify the power requirements of their specific model, as using it with a voltage converter can sometimes impact performance or damage the motor.
What is included in the standard bundle?
Most retail bundles currently include the main styling wand, two auto-wrap curlers, an oval brush, a styling concentrator, and a diffuser. Some retailers offer limited-edition colorways that may include a storage case.