Chris McIntosh remains the Director of Athletics at the University of Wisconsin-Madison, having served in the role since 2021. Recent reports concerning a leadership change involving Shawn Eichorst at the university are inaccurate; Eichorst, a former Wisconsin athletic director, is not returning to the position, and there has been no announcement from the university regarding a transition in the athletic department.
Current Leadership at Wisconsin Athletics
Chris McIntosh, a former Badgers football star, took over as the University of Wisconsin’s Director of Athletics on July 1, 2021. He succeeded Barry Alvarez, who retired after three decades of leading the department. According to the official university staff directory, McIntosh continues to hold the position, overseeing all 23 intercollegiate sports programs, facility operations, and the department’s fiscal strategy.
Background on Shawn Eichorst

Shawn Eichorst is a veteran administrator who previously held the title of Executive Associate Athletic Director at the University of Wisconsin-Madison from 2006 to 2009. Following his tenure in Madison, he served as the athletic director at Miami (Ohio), Nebraska, and Austin Peay. His career in college athletics is well-documented, but he holds no current appointment at the University of Wisconsin. There is no record of an announcement from interim Chancellor Eric Wilcots—or any other university official—regarding Eichorst’s return to the institution.
Institutional Stability and Athletic Governance
The University of Wisconsin-Madison operates under a structured administrative hierarchy. The Chancellor, currently Jennifer Mnookin, holds ultimate oversight of university operations. While interim roles are common in academic administration, the athletic director position is a permanent appointment. Since his hiring, McIntosh has focused on the modernization of Camp Randall Stadium and the navigation of the evolving Name, Image, and Likeness (NIL) landscape within the Big Ten Conference.
Frequently Asked Questions
- Who is the current Athletic Director at Wisconsin? Chris McIntosh is the sitting Director of Athletics.
- Is Shawn Eichorst returning to the University of Wisconsin? No. There have been no official statements or credible reports indicating that Shawn Eichorst is returning to the university in an administrative capacity.
- Who is the Chancellor of the University of Wisconsin-Madison? Jennifer Mnookin has served as the university’s Chancellor since August 2022.
Key Takeaways
- Chris McIntosh remains the active leader of the Wisconsin Badgers athletic department.
- Claims regarding a new appointment for Shawn Eichorst at the university are unsubstantiated and incorrect.
- Official university communications confirm that the current leadership structure remains unchanged.