Snapchat Launches ‘The Snappys’ – Its First Creator Awards Demonstrate

Santa Monica, CA – Snapchat is set to host its inaugural creator awards show, ‘The Snappys,’ on March 21st, recognizing the significant impact of creators on the platform. The event signifies a growing trend among social media companies to formally acknowledge and celebrate the talent driving their platforms’ cultural influence.

Celebrating Snapchat Creators

The Snappys are designed to honor creators who are “shaping culture on Snapchat,” with awards spanning diverse categories including fashion, beauty, sports, music, food, and games. Additional awards will recognize excellence in collaboration, comedy, and cultural impact. Specific award titles include “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the Year.”^TechCrunch

A Growing Trend in Social Media Recognition

Snapchat joins other social media giants in establishing creator awards. Instagram launched the “Ring” award in October 2025, presenting custom rings designed by Grace Wales Bonner to 25 creators.^TechCrunch TikTok followed suit in November 2025 with its first U.S. Awards show, featuring categories like “Creator of the Year” and “Video of the Year.”^TechCrunch

Event Details and Special Guests

The Snappys will be hosted by comedian and creator Matt Friend at Snap’s headquarters in Santa Monica.^Storyboard18 DJ Khaled is slated to receive Snapchat’s “Lifetime Achievement Award” at the ceremony.^TechCrunch The event aims to bring together creators, industry leaders, and special guests.

Snapchat’s Evolving Role

The launch of The Snappys reflects Snapchat’s ambition to be recognized as more than just a social media application, positioning itself as a significant player within the broader entertainment industry.^Storyboard18 The company emphasizes its commitment to celebrating creators as artists, entertainers, and cultural leaders.