Sojasun Renews Partnership with Kalemana Festival for 2026

Sojasun will return as the main sponsor for the Kalemana Festival, an Italian yoga and holistic wellness event scheduled for September 12–13, 2026, in Punta Marina, Ravenna. This marks the third consecutive year the plant-based food brand has partnered with the festival, which is currently in its fifth year of operation.

Festival Programming and Wellness Focus

The 2026 edition of the Kalemana Festival features over 40 distinct activities centered on mindfulness, physical movement, and holistic health. Attendees can participate in a variety of sessions, including:

* Yoga classes
* Breathwork workshops
* Sound therapy
* Fitness and dance sessions
* Creative labs and musical entertainment

Journalist and wellness advocate Paola Maugeri will lead the event, moderating the primary sessions throughout the two-day gathering.

Sojasun’s Role and Experiential Presence

Sojasun intends to host an experiential area on-site where participants can sample the brand’s plant-based product line. According to Maria Chiara Leoni, Local Marketing Manager for BU Olga Italia, the sponsorship aligns with the brand’s strategy to engage directly with communities that prioritize “awareness, vitality, and the search for balance.”

The brand is also set to host the “Sojasun Breakfast Club,” an invitation-only networking event for content creators and brand ambassadors. This initiative is designed to facilitate dialogue regarding sustainable living and healthy dietary habits within the wellness community.

Growth and Strategic Alignment

By positioning itself within the Kalemana Festival, Sojasun aims to reinforce its brand identity as a supporter of an active and conscious lifestyle. The festival continues to target an audience interested in the intersection of physical health, mindfulness, and community-driven wellness experiences.