Song Kang Claims October Actor Brand Reputation Crown
Song Kang secured the top position in the October actor brand reputation rankings, leading a field of 100 industry performers, [aubreaknews.com] reported. Koo Kyo-hwan took second place, and Seo Kang-jun finished third.
The Korea Corporate Reputation Research Institute evaluated 137,935,340 data points between September 20, 2026, and October 20, 2026, tracking consumer participation, media coverage, communication, and community engagement, [aubreaknews.com] reported. That figure marks a 0.03% increase from the 137,888,841 big data points recorded the previous month.
Algorithm Measures Actors Across Multiple Entertainment Platforms
The evaluation algorithm measures actors across television dramas, films, and streaming platforms to reflect how entertainment is changing, [aubreaknews.com] reported. As the streaming market expands and actors work across multiple formats, the research institute includes web media alongside traditional broadcast and film projects.
According to [aubreaknews.com], Song Kang attained an overall brand reputation score of 4,334,353, which is broken down into a participation metric of 1,008,373, a media figure of 1,020,570, a communication score of 1,253,690, and a community index of 1,051,719. Koo Kyo-hwan followed with a 4,292,276 index, driven by a media index of 1,306,664 and a communication index of 1,373,433. Seo Kang-jun reached third with a 4,095,556 index, backed by a participation index of 1,070,766.
Lee Jun-Young and Kim Ji-Won Round Out Top Five
The top five rounded out with Lee Jun-young in fourth place at 4,053,331 and Kim Ji-won in fifth at 3,697,922, [aubreaknews.com] reported. Comprising the expanded top thirty lineup are Kim Yoo-jung, Noh Jae-won, Lee Seo-jin, Kim Young-kwang, Go Yoon-jung, Shin Min-a, Byun Yo-han, Ji Chang-wook, Lee Jun-hyuk, Son Ye-jin, Yoo Seung-ho, Park Ji-hoon, Ha Jung-woo, Ahn Eun-jin, So Ji-sub, Gong Yoo, Kim Woo-seok, Yoon Kyung-ho, Choo Young-woo, Jung Hae-in, Hyun Bin, Chae Soo-bin, Kim Hye-yoon, Kim Hyun-joo, and Jeon Ji-hyun.
Song Kang also recently appeared alongside Lee Jun-young and Jang Gyu-ri in the tvN Saturday-Sunday drama “Four Hands,” which concluded its run on the 4th, [aubreaknews.com] reported. That final episode posted a nationwide average viewership rating of 9.4% with a peak of 10.6%, while reaching a Seoul metropolitan area average of 10% and a peak of 11.4%.
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