Spider-Man: Brand New Day Trailer Shatters Records, Surpassing Grand Theft Auto 6

The first trailer for Marvel’s Spider-Man: Brand New Day has achieved a monumental feat, becoming the most-watched trailer in history. Released on Wednesday, March 18, 2026, the trailer garnered an astounding 718.6 million views within its first 24 hours, surpassing the previous record held by Grand Theft Auto 6.

Record-Breaking Launch

Grand Theft Auto 6 previously held the record with 475 million views in 24 hours, set in 2023. Spider-Man: Brand New Day didn’t just break the record; it decisively surpassed it, exceeding the previous benchmark by nearly 250 million views. IGN reports that the trailer reached 373 million views globally within just eight hours of its release, quickly eclipsing the 375 million views previously held by the Deadpool & Wolverine trailer.

What to Expect in ‘Brand New Day’

The film picks up four years after the events of Spider-Man: No Way Home. Peter Parker, now an adult, has voluntarily erased himself from the memories of those he loves and operates as a full-time Spider-Man in a New York City that no longer remembers him. According to the official logline, the intensifying demands of his crime-fighting lead to a “surprising physical evolution” and a confrontation with a powerful new threat.

Returning Cast and New Faces

Tom Holland reprises his role as Spider-Man, alongside Zendaya as MJ. The cast also includes Sadie Sink, Jacob Batalon, Jon Bernthal (as The Punisher), Tramell Tillman, Michael Mando (returning as Scorpion), and Mark Ruffalo as Bruce Banner. IGN highlights the inclusion of Jon Bernthal as The Punisher as a key element generating excitement.

Release Date and MCU Context

Spider-Man: Brand New Day is scheduled for release in cinemas on July 31, 2026. It serves as the latest installment in the Marvel Cinematic Universe (MCU) and precedes the highly anticipated Avengers: Doomsday, slated for release on December 18, 2026.

Behind the Scenes

Disney strategically released snippets of the trailer one day before the full version, building anticipation among fans. NME notes this tactic contributed to the trailer’s massive viewership.