Sportradar and Kalshi Form Multi-Year Data Partnership
Sportradar has entered into a multi-year global partnership with prediction market firm Kalshi to provide official sports data, live odds, and fan engagement solutions. The collaboration aims to integrate real-time data from major leagues, including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and the Ultimate Fighting Championship (UFC), into Kalshi’s prediction market platform.
How the Sportradar and Kalshi Partnership Functions
Under the agreement, Sportradar will serve as an official data and solutions provider for Kalshi. This involves delivering a suite of services through Sportradar Prediction Services, which includes integrity monitoring, customer acquisition tools, and live odds. According to the company, these services will be provided to Kalshi and other licensed prediction market entities that operate in compliance with applicable legal and regulatory requirements.
The partnership also establishes a framework for Sportradar to enter into direct agreements with Kalshi’s key partners, such as brokers and market makers. Tarek Mansour, co-founder and CEO of Kalshi, stated that the use of official league data is intended to ensure faster trade settlements and improve the overall customer experience. Both companies are also collaborating on an integrity monitoring program designed to protect platform users.
Why Prediction Markets Are Expanding
The sports technology sector is increasingly focusing on prediction markets as a growth engine. Carsten Koerl, CEO of Sportradar, noted that the company is positioned to shape this emerging sector by extending the reach of its premium sports data into a rapidly evolving landscape. Koerl described the collaboration with Kalshi as a critical first step toward establishing a trusted, compliant framework for sports innovation, drawing a parallel to the company’s established work in the online sports betting industry.
Recent Industry Activity
This partnership follows a period of significant activity for both organizations. Sportradar recently secured a multi-year renewal of its betting data and audiovisual rights for the Wimbledon tennis tournament, a move that followed the firm’s acquisition of the IMG Arena business. Meanwhile, Kalshi finalized a multi-year partnership last month with Madison Square Garden (MSG) Entertainment, the owner of several prominent sports franchises and the New York venue.
Key Takeaways
- Partnership Scope: Sportradar will provide official data, live odds, and integrity services to Kalshi for major sports properties like the MLB, NHL, MLS, and UFC.
- Operational Goals: The collaboration aims to accelerate trade settlements and enhance user protection through shared integrity monitoring programs.
- Strategic Expansion: Both companies are scaling their operations, with Sportradar recently renewing high-profile tennis rights and Kalshi securing a deal with MSG Entertainment.