Indian artists generated nearly 335 billion streams on Spotify in 2025, pulling in a significant share of the platform’s $11 billion global royalty pool as regional language consumption accelerates worldwide. According to Spotify’s annual Loud and Clear report, royalties earned by Indian creators grew 29% year-on-year, driven by sharp spikes in Telugu, Marathi, Bengali, and Haryanvi listening figures.
International Audiences Discovers New Sounds
Indian music’s footprint expanded rapidly across international markets during 2025. More than 40% of total royalties earned by Indian artists came from listeners outside India. According to Spotify data, global audiences played an Indian artist they had not heard before 12.8 billion times, representing a 14% increase over the previous year.
Independent Releases and Film Soundtracks Lead Export
Among the 15 most exported tracks from the region, 11 were independent releases. Artists driving this trend include AP Dhillon, Karan Aujla, Hanumankind, Anuv Jain, and Kushagra. Film soundtracks also maintained high visibility. Anirudh Ravichander’s Tamil album Coolie crossed 100 million streams within 10 days of release.
Telugu, Marathi, and Haryanvi Surge Past Hindi
While Hindi music maintains a broad audience, regional language consumption on the platform expanded at a faster pace in 2025. Telugu royalties jumped more than 120% compared to the previous year, while Marathi rose close to 50% and Bengali climbed around 40%. Malayalam streams increased over 30%, Hindi grew close to 30%, and Tamil rose 20%.
Haryanvi music saw the sharpest localized expansion, with streams multiplying nearly seven times between February 2023 and February 2026. Roughly 100 Haryanvi acts currently rank inside Spotify India’s top 5,000 artists. Following prior expansions in Punjabi and Tamil, Spotify extended its Radar artist-development program to Malayalam in 2025.
Domestic Charts and Milestones for Women Artists
Domestically, local consumption remained high. Ninety percent of the tracks on Spotify India’s Daily Top 50 originated from Indian artists. Non-film releases captured half of the platform’s year-end top ten tracks in India, highlighted by Aditya Rikhari’s “Sahiba,” which held the number one spot domestically for more than 11 weeks.
Creator earnings broadened alongside the streaming increases. The number of Indian artists generating over Rs 1 crore annually on Spotify rose 21% in 2025, while the count of artists crossing Rs 5 crore more than doubled compared to 2023 baselines. Additionally, Jasmine Sandlas reached number three on Spotify’s Global Top 200 chart with her Dhurandhar tracks, and local streams for Indian women artists rose 27% over the course of the year.
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