General Motors Recruits Staff Product Manager for Customer Authentication
General Motors is hiring a Staff Product Manager for Customer Authentication to lead the automaker’s transition to passwordless sign-in systems across its web, mobile, and vehicle platforms, according to a job posting on search-careers.gm.com. The role requires candidates to manage progressive authentication technologies, including passkeys, biometrics, and mobile-app-to-vehicle handoffs, for millions of connected drivers.
The new product leader will oversee the company’s central Account and Identity strategy within its Software and Services portfolio. General Motors lists the salary range for the position between $134,700 and $245,000, alongside bonus potential and vehicle evaluation program eligibility. The role splits its time as a hybrid position requiring employees to report to either Warren, Michigan, or Mountain View, California, at least three times per week.
Implementing Passwordless Authentication Across OnStar and Loyalty Programs
The new staff product manager will direct the implementation of FIDO2 and WebAuthn passkeys, device biometrics such as Face ID and Touch ID, and adaptive risk-based authentication. These tools aim to replace traditional passwords with secure, low-friction alternatives across OnStar, loyalty programs, and dealer touchpoints. The position reports directly within the Software and Services division, collaborating closely with cybersecurity, user experience, and vehicle engineering teams.
General Motors requires applicants to possess at least seven years of product management experience in digital products, software platforms, or connected services. Candidates must also bring a minimum of three years of specialized experience in identity, authentication, cybersecurity, privacy, or automotive human-machine interfaces. The company does not provide immigration-related sponsorship for this opening, requiring all applicants to hold permanent work authorization.
Ensuring Compliance with Security and Privacy Standards
The new staff product manager will analyze market trends, competitive benchmarks, and emerging authentication standards including the FIDO Alliance, NIST SP 800-63B-4, GDPR, and CCPA. The role requires ensuring full compliance with security, privacy, and regulatory requirements and standards, including FIDO2 and WebAuthn protocols, NIST guidelines, GDPR, CCPA, and General Motors' internal cybersecurity and privacy policies.
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