Stauffer’s Reimagines a Classic: Introducing Simply Animals®
Stauffer’s, a brand with a legacy spanning over 150 years, is updating its approach to a timeless favorite. The brand has introduced Simply Animals®, a rebranding of its animal crackers designed to highlight a commitment to simpler, more natural ingredients while maintaining the nostalgic appeal that families have loved for generations.
A Modern Twist on a Nostalgic Snack
The transition to Simply Animals® isn’t just about a name change. it’s about aligning the product with modern snacking preferences. These crunchy classics continue to feature 13 different animal shapes, sparking imagination for children and providing a sense of nostalgia for adults. Whether they’re packed in school lunches or served at parties, the snacks are designed to be versatile and kid-friendly.
Key Product Features
- Natural Ingredients: Made with no artificial colors and no high fructose corn syrup.
- Dietary Considerations: The crackers are peanut-free and Kosher certified.
- Production: All Simply Animals® crackers are baked in a peanut-free facility within the USA.
- Caloric Value: Each serving contains 120 calories.
Versatility and Variety
Stauffer’s offers Simply Animals® in various formats to suit different needs, from on-the-go snacking to family-sized gatherings. Available options include:
- Original: Available in 16oz bags, these low-fat crackers can be enjoyed alone or paired with yogurt, ice cream, or a spread.
- Cocoa: For those seeking a richer taste, the cocoa version is available in 20oz family-size bags and is made using real cocoa.
- Packaging Options: Beyond standard bags, the line includes 1oz multipacks, a 12-pack, and a 24oz Bear Jug.
Beyond the Bag: The World of Staufferville
To enhance the brand experience, Stauffer’s has expanded the world of Simply Animals® through “Staufferville.” This initiative focuses on early learning and creativity, featuring Bryson the Bear. Through partnerships with Reading Is Fundamental®, the brand has introduced “Bryson’s Rocket Riddles,” a story that blends imagination with critical thinking to encourage a love of reading in children.
Key Takeaways for Consumers
- Healthier Choice: Low fat and free from high fructose corn syrup.
- Safe for Many: Peanut-free and Kosher certified.
- Interactive: Accompanied by educational stories and printable coloring pages featuring Bryson the Bear.
- Heritage: Backed by over 150 years of baking tradition.
Frequently Asked Questions
Are Stauffer’s Simply Animals® peanut-free?
Yes, they are baked in a peanut-free, US-based facility.
How many different animal shapes are in the bag?
There are 13 different animal shapes included in the mix.
What are the calorie counts for the original crackers?
The Original Simply Animals® crackers contain 120 calories per serving.
By blending a century and a half of tradition with cleaner ingredients and educational engagement, Stauffer’s ensures that Simply Animals® remains a staple in the modern pantry.