Rai Revives Cult TV Show “Stranamore” – But Faces Rights Hurdles
Italy’s national broadcaster, Rai, is planning a revival of the popular 1990s television show Stranamore, a program known for attempting to reconcile separated couples. However, the project faces potential complications due to existing rights held by Mediaset, according to recent reports.
A Trip Down Memory Lane
Stranamore, originally hosted by Alberto Castagna, captivated audiences with its unique format. The show followed Castagna as he traveled across Italy in an iconic camper, intervening in the lives of couples seeking to mend their relationships. Angelo Mellone, Rai’s Director of Daytime Entertainment, is reportedly spearheading the effort to bring the show back to television, potentially as a regular Sunday afternoon fixture [DiLei].
Part of a Larger Trend
The potential return of Stranamore is part of a broader trend within Italian television of reviving classic formats. Rai is also planning to bring back Canzonissima, a musical competition show that aired from 1956 to 1975, hosted by Milly Carlucci in Spring 2026 [DiLei]. This strategy mirrors the success of Mediaset’s recent revival of The Wheel of Fortune, which saw a significant boost in viewership [La Capitale News].
Rights Issues Complicate Revival
Despite Rai’s intentions, the revival of Stranamore is not guaranteed. Journalist Giuseppe Candela reported that Rai has been informed that Mediaset currently holds the rights to the show [La Nostra TV]. This also applies to another show, Il gioco delle coppie, preventing its revival on Rai [La Nostra TV]. Any potential return of Stranamore would depend on negotiations with Mediaset or a decision by Mediaset to re-air the program themselves [La Nostra TV].
Looking Ahead
Whereas the future of Stranamore remains uncertain, the interest in reviving classic Italian television formats demonstrates a desire for nostalgia and familiar entertainment. The success of similar revivals, like The Wheel of Fortune, suggests that there is an audience for these programs, but securing the necessary rights will be crucial for Rai to bring Stranamore back to the screen [Repubblica].