FT Alphaville Launches Substack Newsletter
FT Alphaville, the Financial Times’ long-running financial blog, has expanded its reach with the launch of a Substack newsletter. This move aims to deliver content directly to readers’ inboxes, complementing the existing blog and navigating the challenges of search engine visibility and social media algorithms.
Expanding Reach Beyond the Blog
While the core of FT Alphaville remains its blog, the Substack newsletter addresses the reality that not all readers regularly visit the homepage. The newsletter is intended to circumvent the “fickleness of search and stupidity of social media” by providing a direct line to readers, as stated in the launch announcement.1
Newsletter Content and Format
The newsletter, launched in November 2025, will aggregate FT Alphaville’s regular content alongside curated insights from other sources. It will also feature a selection of compelling charts from across the Financial Times.2 The newsletter is anchored by Bryce, and is free to subscribers.
Continued Commitment to Free Access
FT Alphaville emphasizes that access to the blog itself remains free. Registration with an email address provides access to the content, with options for free limited access.4 The Substack newsletter is another avenue for delivering content, not a replacement for the original platform.
The FT Alphaville Team
The FT Alphaville team includes Robin Wigglesworth, the editor, who previously held various roles at the Financial Times, and Bloomberg.4 Louis Ashworth joined the team in September 2022.4
Key Takeaways
- FT Alphaville has launched a Substack newsletter to supplement its existing blog.
- The newsletter will deliver curated content directly to subscribers’ inboxes.
- Access to both the blog and the newsletter remains free.
- The newsletter will include FT Alphaville’s original reporting, external insights, and FT charts.