Super Bowl Ratings: Bad Bunny’s Show Not Record-Breaking

Bad Bunny‘s presentation established a new brand on social networks, but in television viewership it was far from first place

He halftime show of Bad Bunny in it Super Bowl LX among the Seattle Seahawks y New England Patriots is making history on social networks, but on television it remained far from being the most viewed of all time.

This Tuesday the NFL reported through a statement that the presentation of Bad Bunny at Levi’s Stadium in Santa Clara, California, established a record on social networks.

According to the league, the halftime show Super Bowl LX accumulated 4 billion views in its first 24 hoursincreasing 137 percent from Kendrick Lamar’s performance last year.

However, 55 percent of views on social networks were in international markets.

In addition, Apple Music, producer of the halftime show of the Super Bowlreported that the reproductions of Bad Bunny increased sevenfold on their platform after the show, with “DtMF”, “BAILE INoLVIDABLE” and “Tití Me Preguntó” as the most played songs, in addition to the playlist of the show was the most reproduced.

Super Bowl LX, the second most watched in history

For its part, the match between Seahawks y Patriots established a record with 137.8 million viewers During the second quarter, the highest audience peak in history of United States television.

On average, the Super Bowl LX had an audience of 124.9 million in the broadcast of NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, according to data from Nielsen Big Data, ranking as the second most watched television program in the history of the United States, behind Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles that was played in February 2025 with an average of 127.7 million viewers.

The Spanish-language broadcast on Telemundo averaged 3.3 million viewers, becoming the Super Bowl most viewed in history in Spanish in the United States. Telemundo viewership peaked during the show Bad Bunny with 4.8 million viewers.

Where is Bad Bunny’s show among the most viewed?

The audience during Bad Bunny’s show at the Super Bowl LX was 128.2 million viewers in the United States.

That is, Bad Bunny’s show was the fourth most viewed in history, behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).