Suzuki Defends e-Vitara Price Despite Criticism

PT Suzuki Indomobil Sales (SIS) has opened its voice regarding the price of the Suzuki e-Vitara which is considered expensive. According to them, the electric car, which is priced starting from IDR 755 million, is designed to be valuable with craftsmanship and a special touch.

Donny Saputra as Deputy Marketing Director of PT SIS said that price is a representation of a product and brand. According to him, the e-Vitara’s price tag is in line with the exclusivity and capabilities offered by Suzuki Indonesia.

“The price represents Suzuki’s exclusivity and capability. So that’s the key word,” said Donny Saputra when met on the sidelines of the Indonesia International Motor Show or IIMS 2026 exhibition at JIExpo Kemayoran, Central Jakarta (Jakpus).

“Why exclusivity and capability? Because this e-Vitara has its own place and each product has its own positioning,” he added.

Donny claims that the e-Vitara is a historic Suzuki product in Indonesia and the world. So, he said, consumers who buy the electric car will not only get the unit, but also ‘a piece of history’.

“Why exclusive? Because the e-Vitara is part of Suzuki’s history. One of the multi-pathway steps where we entered EVs. So when consumers buy an e-Vitara, they not only get the unit, but also a piece of Suzuki history,” he said.

“The second is related to capability. We have been in Indonesia for 50 years, we are one of the automotive manufacturers that has a long track record and credibility there. So here we are talking about craftsmanship, our expertise in making vehicles,” he added.

For the record, the Suzuki e-Vitara was launched at the IIMS 2026 exhibition. This vehicle is the first electric car manufacturer in Indonesia. Meanwhile the price ranges from IDR 755-758 million with status on the road Jakarta.

The Suzuki e-Vitara uses an electric motor with a burst of 128 kw of power and 193 Nm of torque. Meanwhile, the battery has 61 kwh with a range of 426 km.

(sfn/dry)