We may have yet another victim of the artificial intelligence craze; Asus has confirmed that it will not launch new smartphones throughout this year even though it has avoided talking about a definitive end to its mobile division.
At the end of last December, rumors began to talk about this possibility, when some distributors were surprised that Their requests for more ZenFone units had been rejected.
This rumor was practically confirmed when some local Asus agents informed these distributors that The company’s smartphone unit was going to operate only until December 31, 2025.
Asus has come forward to address these leaks, and in statements to DigiTimes has confirmed some of these rumors, while denying others in an attempt to calm consumers.
To begin with, Asus has confirmed a “pause” in its smartphone-related operations; this implies that The company “has no plans” to launch new smartphone models in 2026.
However, Asus wanted to make it clear that its smartphone division has not been closed, and is committed to continuing to offer support for all ZenFone and ROG Phone mobile users.
Asus to Increase Prices on Smartphones and PCs Due to Rising Component Costs
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asus is preparing to increase prices across its product lines, including its popular Zenfone smartphones, ROG Phone gaming devices, and PC components. This decision comes as a response to sustained increases in the cost of key components, a trend impacting the entire tech industry. The price hikes will affect products launching at the upcoming Consumer Electronics Show (CES) and beyond.
Rising Component Costs Impacting the Tech Industry
The global technology sector has been grappling with rising costs for essential components like semiconductors, displays, and memory chips. Factors contributing to these increases include:
* Supply Chain Disruptions: Ongoing logistical challenges and geopolitical factors continue to disrupt the flow of goods, leading to shortages and higher prices.
* Increased Demand: Demand for electronic devices remains strong, further straining supply chains.
* inflation: General inflationary pressures are impacting the cost of raw materials and manufacturing.
These pressures are forcing manufacturers like Asus to adjust their pricing strategies to maintain profitability.
Asus Confirms PC Price Increases
Asus has already officially announced price increases for its PC products. This includes essential components like motherboards and graphics cards that will be unveiled at CES 2024. https://www.techradar.com/news/asus-confirms-price-hikes-for-pc-components This move signals a broader trend within the PC market, with other manufacturers likely to follow suit.
Zenfone and ROG Phone Also Affected
The original text highlighted that Zenfone and ROG Phone lines were expected to be notably affected. While Asus hasn’t released specific details regarding smartphone price increases as of january 2, 2024, the company has acknowledged the overall cost pressures impacting its mobile division. The ROG Phone,a premium gaming smartphone,and the Zenfone series,known for offering a balance of features and affordability,are both likely to see price adjustments.
What to Expect at CES 2024
CES 2024, scheduled for January 9-12, 2024, will provide a clearer picture of Asus’s pricing strategy. Attendees and observers can expect to see:
* New Product Announcements: Asus will likely unveil new PC components,smartphones,and other devices.
* Pricing Details: The company is expected to announce the pricing for these new products, reflecting the increased component costs.
* Industry Trends: CES will offer insights into how other tech manufacturers are responding to the challenging economic habitat. https://www.ces.tech/
Key Takeaways
* Asus is increasing prices on its products due to rising component costs.
* PC components (motherboards,graphics cards) will see price increases starting with products launched at CES 2024.
* Zenfone and ROG Phone smartphones are also expected to become more expensive.
* Supply chain disruptions, increased demand, and inflation are driving up component costs.
FAQ
Q: Will all Asus products be affected by the price increases?
A: While Asus hasn’t specified which products will be affected, it’s likely that most product lines will see some price adjustments.
Q: When will the price increases take effect?
A: Price increases are already being implemented for PC components and will be reflected in products launched at CES 2024. Smartphone price adjustments are expected to follow.
Q: Are other tech companies also raising prices?
A: Yes, many tech companies are facing similar cost pressures and are adjusting their pricing strategies accordingly.
Q: What is CES?
A: CES (Consumer Electronics Show) is an annual trade show held in Las Vegas, Nevada, showcasing new and innovative consumer technology products.