Based on the provided text, stretchflation itself is not currently illegal. However,it’s operating in a gray area and is subject to scrutiny under consumer protection laws. Here’s a breakdown:
* Not explicitly prohibited: The text states that “reduflation” (the French term for stretchflation) is not illegal. Companies have discretion over recipe changes and how they inform customers.
* Subject to Consumer Code: Brands must adhere to the Consumer Code, which prohibits unfair or misleading commercial practices that could influence a customer’s purchasing decisions. This means if stretchflation is deemed intentionally deceptive, it could be challenged.
* Calls for Clarity: Consumer associations are pushing for greater transparency, specifically requiring the display of both old and new prices per kilo/liter, to help consumers make informed comparisons.
in essence: While not outright banned, stretchflation is being watched closely, and companies risk violating consumer protection laws if they are seen as deliberately misleading customers.
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