“Redflation”, the procedure of some industries reducing the amount they influence on packaging without lowering the price, will be prohibited in France from November, announced Prime Minister Élisabeth Borne.
“We are going to ban it. Since November, all products subject to quantity changes They will have to indicate it on the labels so as not to further deceive the consumer.“Borne advanced in an interview published this Sunday by the newspaper The Parisian.
This is an increasingly widespread practice in France, as reported by consumer organizations in recent weeks after investigative visits to supermarkets.
They add that in a good number of cases, the packed volume decreases, and the price not only does not go down but even increases. A phenomenon that has occurred on practically all supermarket shelves, such as those for ice cream, drinks and all types of food.
In one specific case, the combination of volume reduction and price increase on a bag of dog food resulted in a price per kilogram increase of 113%.
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