The Internet is Divided Over Chipotle’s Newest Luggage Collab

by Anika Shah - Technology
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Béis and Chipotle Team Up for a Stylish New Collection

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Béis is rolling out to new places – Chipotle. On Thursday,Dec. 4, the travel gear and accessories brand announced its newest 11-piece capsule collection inspired by the popular Mexican grill spot, designed to make transporting Chipotle to any destination effortless and chic.

According to a press release, Béis founder and chief creative officer Shay mitchell is a “Chipotle super fan,” and her love for the chain inspired her to help create a collection that “marries utility with style.”

Travelers intrigued by the collection, aptly titled “BÉIS x Chipotle: The To Go Collection,” will have to wait till Monday, Dec. 8,at 6 a.m. PT for it to be shoppable on the BEÍS app. It will then be available to purchase on beistravel.com starting at 9 a.m. PT.

NEED TO KNOW

* The “BÉIS x Chipotle: The To Go Collection” is dropping on Monday, Dec. 8
* The capsule collection features 11 pieces
* Each piece was “designed to make transporting Chipotle to any destination effortless and chic.”

BÉIS x Chipotle: A Collaboration for the Dedicated Fan

BÉIS, the travel and lifestyle brand founded by shay Mitchell, has partnered with Chipotle Mexican Grill to launch “The To Go Collection.” This limited-edition line is designed with the ultimate Chipotle enthusiast in mind, offering stylish and functional accessories to enhance the burrito-eating experience. The collection launched on November 9, 2023, and quickly gained attention for its unique and playful designs.

What’s Included in The To Go Collection?

The collaboration features three key items:

  • The Chipotle Crossbody: Priced at $78, this insulated crossbody bag is specifically shaped to securely carry a Chipotle burrito, keeping it warm and protected.It features adjustable straps and a sleek, minimalist design.
  • The Burrito Crossbody in Foil: A more affordable option at $48, this sling is also designed to carry a Chipotle burrito and is insulated to maintain temperature.
  • The Napkin sling in Foil: Priced at $78, this unique accessory features an exterior slip pocket for easy access to Chipotle napkins, ensuring your always prepared for a messy (but flavorful) meal.

All items in the collection are available on the BÉIS website.

Why This Collaboration Works

This partnership is a clever blend of two popular brands that appeal to a similar demographic: young, on-the-go individuals who value both style and convenience. BÉIS is known for its fashionable and functional travel accessories, while Chipotle has cultivated a loyal following with its customizable and craveable menu. The collection taps into the cultural phenomenon of Chipotle fandom,offering fans a way to express their love for the brand in a playful and practical way.

Key Takeaways:

  • BÉIS and Chipotle have launched a limited-edition collection called “The To Go Collection.”
  • The collection includes a burrito crossbody,a foil burrito sling,and a foil napkin sling.
  • The accessories are designed to keep burritos warm and napkins accessible.
  • The collaboration leverages the popularity of both brands and caters to Chipotle enthusiasts.

looking Ahead

The success of the BÉIS x Chipotle collaboration highlights the potential for further partnerships between food brands and lifestyle companies. We can expect to see more brands capitalizing on consumer passions and creating unique,collectible items that enhance the overall brand experience. This trend suggests a future where everyday essentials are not just functional, but also a form of self-expression and brand affiliation. Future collaborations could expand beyond accessories to include apparel, home goods, or even limited-edition menu items.

Publication Date: 2025/12/06 12:26:56

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