New Prince of Tennis Pop-Up Store to Open at Loft Locations

The anime series The New Prince of Tennis will launch a dedicated pop-up store at three Loft locations across Japan from August 4, 2026, through August 30, 2026. The event, hosted at Ginza Loft, Umeda Loft, and Sakae Loft, will feature exclusive merchandise and original character illustrations themed around Fujifilm’s “Utsurundesu” disposable cameras.

Event Schedule and Locations

The pop-up event is scheduled to run for nearly four weeks, beginning Tuesday, August 4, 2026, and concluding Sunday, August 30, 2026. According to the official announcement, the collaboration will be hosted simultaneously at three major Loft retail branches:

* Ginza Loft (Tokyo)
* Umeda Loft (Osaka)
* Sakae Loft (Aichi)

These locations serve as the primary hubs for the exhibition and sale of event-exclusive goods. Fans planning to visit are encouraged to monitor official channels for specific store hours and potential entry requirements as the date approaches.

Themed Visuals and Exclusive Merchandise

The central theme of this pop-up store is photography, specifically highlighting the aesthetic of the “Utsurundesu” (QuickSnap) film camera line by Fujifilm. The promotional materials feature original, newly drawn illustrations of The New Prince of Tennis characters interacting with cameras.

The creative direction focuses on two distinct concepts:
* Candid Moments: Characters captured in everyday, relaxed settings while using cameras.
* Special Perspectives: Visuals designed to look as though they are photographs taken by the characters themselves, highlighting their personal experiences within the series’ world.

In addition to the display of these illustrations, the event will offer a range of limited-edition merchandise. While the specific product list and purchase bonuses are currently under development, organizers have confirmed that these items will be exclusive to the Loft pop-up locations.

What Fans Should Know

As of now, the organizers have not released the full catalog of goods or the details regarding purchase-based incentives, such as postcards or stickers. Interested attendees should keep an eye on the official Loft and The New Prince of Tennis social media accounts and websites for upcoming announcements.

For those planning to attend, it is standard practice for popular anime pop-up stores in Japan to implement numbered ticketing systems or entry lotteries during peak times or the opening weekend. Checking the official Loft event page closer to August 2026 will provide the most accurate information regarding crowd control measures.