Uber Eats Launches Second Wave of ‘Get Almost, Almost Anything’ Campaign with Sesame Street Collaboration

Uber Eats is continuing its playful “Get Almost, Almost Anything” advertising campaign with a second wave of creative content, emphasizing the platform’s diverse selection of food and retail items. The campaign, developed in partnership with Special US, utilizes visual puns and unexpected scenarios to highlight the breadth of Uber Eats’ offerings. A key element of this recent installment is a collaboration with Sesame Street, featuring beloved characters Bert and Ernie.

Playful Visuals and Unexpected Pairings

The campaign centers around taking product names literally, resulting in humorous and engaging scenarios. New films include “Burt’s Bees,” where Ernie, dressed in a full bee suit, playfully interacts with Bert’s bees . Other spots feature equally whimsical interpretations of “Shower Caddy,” “Head of Lettuce,” and “Hot Dogs.” In “Shower Caddy,” a golfer unexpectedly interrupts a shower. “Head of Lettuce” depicts hockey players competing in a hair-off, and “Hot Dogs” showcases dogs lounging poolside.

Cinematic Approach to Comedy

Directed by Nick Ball of MJZ, the films employ a cinematic style to enhance the comedic effect. The focus is on creating believable scenarios that are just slightly off-kilter, allowing the humor to land effectively. According to Liza Keller, head of integrated marketing at Uber Eats, “The magic of ‘Get Almost, Almost Anything’ is the endless room it gives us to play. By taking everyday items from our selection and reimagining them in unexpected ways, we’re able to entertain people with humour while highlighting just how wide and wonderful the Uber Eats marketplace has become.”

Expanding the Campaign’s Reach

Special Group’s Matthew Woodhams Roberts explained that the team intentionally sought out more obscure product references to demonstrate the wide range of items available on Uber Eats. This approach aims to encourage viewers to actively participate by guessing the literal interpretation of product names before they are revealed.

Behind the Scenes: Crafting the Visuals

Director Nick Ball emphasized the importance of a disciplined and controlled approach to the campaign’s visual language. He noted that resisting the urge to over-exaggerate the comedic elements was crucial to maintaining the integrity of the joke. “If the world feels believable, the absurdity has bite,” Ball stated.

Key Takeaways

• Uber Eats is continuing its “Get Almost, Almost Anything” campaign with a new wave of creative content.
• The campaign utilizes visual puns and unexpected scenarios to highlight the platform’s diverse offerings.
• A collaboration with Sesame Street features Bert and Ernie in a playful interpretation of “Burt’s Bees.”
• The films are directed by Nick Ball of MJZ and emphasize a cinematic approach to comedy.