Ultimate Sevens Names PT SportSuite as Digital Platform Supplier Ahead of Global Launch
The newly launched global rugby sevens championship, Ultimate Sevens, has appointed South Africa-based digital media consultancy PT SportSuite as its official digital platform supplier. The partnership, announced on May 22, 2026, marks a pivotal step in the championship’s mission to redefine rugby sevens as a modern, digitally-led sport.
Building a Digital Ecosystem for Global Reach
PT SportSuite will oversee the development of an integrated digital infrastructure designed to connect players, clubs, and fans across multiple touchpoints. This includes centralized media workflows, official league and team web destinations, and a mobile-first fan experience. The platform aims to scale with the championship’s growth while ensuring seamless engagement for a global audience.
“Digital is not an add-on, it is fundamental to how we connect players, clubs and fans,” said Barney Pascall, Managing Director of Ultimate Sevens. “PT SportSuite brings the experience and capability to help us launch with strength and scale with confidence.”
AI-Powered Innovation and Sustainable Growth
PT SportSuite’s role extends to creating a cohesive, AI-powered platform that will enable Ultimate Sevens to “tell its stories consistently, elevate its athletes, and engage a global audience from launch,” according to Rich Cheary, CEO of PT SportSuite. The company’s expertise in sustainable sportstech ecosystems aligns with the championship’s vision to leverage technology for long-term growth.
The partnership comes ahead of the championship’s inaugural tournament, scheduled for September 2026. Ultimate Sevens is backed by Bia Sports Group, the investment firm also owning English Premier League club Sunderland.
A Strategic Move for the Future of Rugby Sevens
The appointment underscores the growing importance of digital transformation in sports. By integrating advanced technologies such as virtual game user position tracking and AI media workflows, Ultimate Sevens aims to set a new standard for fan engagement and operational efficiency.
“Ultimate Sevens is redefining rugby sevens as a modern, digitally-led global championship,” Cheary added. “We’re excited to provide the platform that will help them scale confidently from launch.”
As the championship prepares for its global debut, the collaboration with PT SportSuite positions it to capitalize on the rising demand for digital-first sports experiences. With a focus on innovation and inclusivity, Ultimate Sevens is poised to expand the reach of rugby sevens in the modern era.
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