Ultraviolette Automotive Opens Second Experience Centre in New Delhi

Bengaluru-based electric motorcycle manufacturer Ultraviolette Automotive has launched its second experience centre in New Delhi, expanding its physical footprint to bring its high-performance electric vehicles closer to customers in India’s capital region. The new facility, named the UV Space Station, is designed to offer immersive test rides, product consultations, and after-sales support for the company’s flagship F77 Mach 2 electric motorcycle.

The UV Space Station in New Delhi follows the launch of Ultraviolette’s first experience centre in Bengaluru in 2022 and marks a strategic step in the company’s nationwide expansion plan. Located in a premium automotive hub, the centre allows visitors to experience the F77 Mach 2’s performance, technology, and design firsthand, while also learning about Ultraviolette’s vision for sustainable, high-performance mobility.

About the F77 Mach 2

The Ultraviolette F77 Mach 2 is the company’s flagship electric motorcycle, positioned as a premium performance EV in the Indian market. It features a liquid-cooled, permanent magnet synchronous motor delivering up to 40.2 bhp and 90 Nm of torque, enabling a 0–60 km/h acceleration time of just 2.8 seconds. The motorcycle offers a claimed range of up to 307 km (IDC) on a single charge and supports fast charging, reaching 80% capacity in approximately 50 minutes.

Built on an aluminum alloy frame with aerospace-inspired design elements, the F77 Mach 2 includes advanced rider aids such as multiple riding modes, traction control, hill hold assist, and a 5-inch TFT touchscreen display with Bluetooth connectivity and navigation. Safety features include dual-channel ABS and LED lighting throughout.

The F77 Mach 2 is available in multiple variants, including the Recon, Laser, and Shadow editions, catering to different rider preferences in terms of performance, aesthetics, and pricing. Ex-showroom prices start at approximately ₹3.85 lakh and go up to ₹4.55 lakh, depending on the variant and state-specific taxes.

Ultraviolette’s Expansion Strategy

Ultraviolette Automotive, founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, has positioned itself as a pioneer in India’s premium electric two-wheeler segment. The company’s mission is to combine Indian engineering with global performance standards to create electric motorcycles that rival internal combustion engine (ICE) sport bikes in acceleration, handling, and rider engagement.

With the New Delhi UV Space Station, Ultraviolette aims to strengthen its presence in North India, a key market for premium motorcycles. The experience centre model allows the company to bypass traditional dealership constraints and offer a direct-to-consumer experience focused on education, test rides, and brand engagement.

The company plans to open additional experience centres in other major cities, including Mumbai, Pune, and Hyderabad, as part of its broader go-to-market strategy. Ultraviolette also continues to expand its charging infrastructure partnerships and after-sales service network to support long-term ownership.

Market Context and Industry Impact

India’s electric two-wheeler market has grown rapidly in recent years, driven by rising fuel prices, government incentives under the FAME II scheme, and increasing consumer awareness of environmental sustainability. According to Society of Indian Automobile Manufacturers (SIAM), electric two-wheelers accounted for over 60% of total EV sales in India in FY 2023–24.

While most players in the segment focus on affordable, commuter-oriented electric scooters, Ultraviolette targets the niche of performance-oriented electric motorcycles—a segment still in its infancy in India but gaining traction among enthusiasts and early adopters. Competitors in this space include Tork Motors (with the Tork Kratos R) and upcoming entrants like Odysse Electric and Pure EV, though none currently match the F77 Mach 2’s combination of power, range, and premium features.

Industry analysts note that Ultraviolette’s focus on performance, design, and direct customer engagement could aid shift perceptions of electric vehicles in India from being purely utilitarian to aspirational and exciting.

Customer Experience at the UV Space Station

The UV Space Station in New Delhi is more than a showroom—it is designed as an interactive destination where customers can:

• Book and take supervised test rides of the F77 Mach 2
• Explore the motorcycle’s features through interactive displays and augmented reality (AR) tools
• Speak with product experts about financing, insurance, and ownership costs
• Access service support and schedule maintenance appointments
• Purchase branded merchandise and riding gear

The centre also hosts community events, rider meetups, and sustainability workshops to foster a loyal customer base and promote the adoption of electric mobility.

Conclusion

The launch of Ultraviolette’s second experience centre in New Delhi underscores the company’s commitment to building a tangible, customer-centric presence in India’s evolving electric vehicle landscape. By combining high-performance engineering with immersive retail experiences, Ultraviolette is not only selling motorcycles—it is cultivating a community of riders who believe in the future of clean, thrilling mobility.

As the F77 Mach 2 gains visibility and Ultraviolette expands its network, the company is well-positioned to play a leading role in shaping India’s premium electric two-wheeler market—one test ride at a time.