USA TODAY Ad Meter staff
Feb. 8, 2026, 7:33 a.m. ET
Universal Orlando’s 2026 Super Bowl commercial pitches the resort as a standalone destination, advertising Universal’s four theme parks – including the new Epic Universe that opened in 2025.
The Super Bowl spot entitled “Lil’ Bro” is one of four new commercials Universal is rolling out in its campaign “This Changes Everything,” advertising the resort as a potential weeklong trip rather than a side-quest in a Disney World vacation.
“Universal Orlando is the place for guests to create unforgettable moments with those they love most while enjoying some of the most innovative and immersive theme park experiences in the world,” the company said in a release.
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date: 2026-02-08 13:38:00
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