VFS Global Enhances ASEAN Communications with Ellerton & Co. Partnership
VFS Global, a leading outsourcing and technology services specialist for governments and diplomatic missions, has appointed Ellerton & Co. As its public relations agency for the Association of Southeast Asian Nations (ASEAN) region. The partnership focuses on strengthening VFS Global’s media engagement and streamlining public communication regarding visa and consular application processes across Singapore, the Philippines, Indonesia, Thailand, and Vietnam.
Strategic Focus on Clear and Timely Communication
The mandate given to Ellerton & Co. Centers on improving VFS Global’s communication with media outlets and key stakeholders. A key priority is promoting verified information channels to assist travelers, particularly during peak travel seasons. The agency will ensure that all communications are clear, timely, and tailored to the specific needs of each local market as travel demand continues to increase throughout the region.
VFS Global’s Global Reach and Services
Headquartered in Zurich and Dubai, VFS Global operates in 167 countries with a network of over 4,000 application centers worldwide. Since its establishment in 2001, the company has processed more than 533 million applications, providing administrative and non-judgmental support for visa, passport, and consular services to governments and diplomatic missions.
Ellerton & Co.’s Expertise in Southeast Asia
Ellerton & Co. Was selected based on its proven track record within Southeast Asia’s startup ecosystem, having supported companies from early-stage funding through to growth and exits. The agency also has a strong presence in the finance and technology sectors, with experience handling mandates for startups, investments, sustainability initiatives, and consumer brands. Its current client portfolio includes Nebius, backed by NVIDIA, and Atome Finance.
Expanding Client Roster for Ellerton & Co.
VFS Global joins Ellerton & Co.’s growing list of clients, which also includes Ethiopian Airlines (for PR work in Singapore, Australia, and Fresh Zealand), ARCC Spaces, TADA, BDx Data Centers, Kintone, and Sansan.
Addressing Visa Scams and Ensuring Safe Travel
Recent briefings in Jakarta and Bangkok, involving key journalists, underscore VFS Global’s commitment to raising awareness about sophisticated visa scams targeting travelers. The company is dedicated to ensuring that every journey begins safely by providing travelers with vital safety information before booking their trips.
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