VITABON Launches V°21 Flower Series at Plaza Indonesia

VITABON Launches Flower Series in Plaza Indonesia

South Korean portable aroma inhale diffuser brand VITABON.Bio launched its V°21 Flower Series at Plaza Indonesia in Jakarta, metapos.id reported. The brand debuted the collection under the theme “Breathe Your Moment,” opening a presence alongside AGAIN Coffee Sound to target consumers seeking natural essential oil relaxation.

The new V°21 Flower Series includes three distinct botanical variants. The Rose option uses 100 percent Damask rose essential oil for an elegant profile, Chamomile provides a softer and calmer experience, and Jasmine offers a white-floral character similar to tea. These choices expand the brand’s existing Indonesian lineup, which includes the standard V°21, V°21 MAX, and V°21 Black editions.

PT Karya Bumi Subur, operating under the Wismilak Group, imports the diffuser line into Indonesia. Yudhistira Eka Saputra, Marketing Director of PT Wismilak Inti Makmur Tbk and a representative of VITABON in Indonesia through PT Karya Bumi Subur (Wismilak Group), stated that the brand targets urban consumers who remain selective about how they experience daily life. He noted that the Plaza Indonesia launch aims to build closer connections with local lifestyle enthusiasts through experiential retail.

Aromatic Room Opens With AGAIN Coffee Sound Collaboration

The rollout features a dedicated Aromatic Room built inside the Plaza Indonesia location through a partnership with AGAIN Coffee Sound. The coffee house combines artisan coffee with music, sharing core values centered on quality and deliberate pacing with VITABON. Visitors can test and select diffuser aromas in a relaxed setting that merges the venue’s auditory and taste experiences with olfactory products.

Lim Bo Min, Founder of VITABON, explained that the brand intends for the diffusers to make daily routines more memorable through scent. The collaborative space allows customers to interact directly with the products rather than simply purchasing them off a shelf.

Alphabad Visual Partnership and Limited Merchandise

To mark the expansion, VITABON collaborated with Alphabad to produce limited-edition merchandise. The collection features coordinated lanyard sets, tote bags, and VITABON x Domma tumblers. Alphabad incorporated product silhouettes and distinct typography into the artwork to tie the brand’s identity into daily accessories.

Alphabad noted that the collaboration translates product elements into everyday visual art that aligns with the “Breathe Your Moment” concept. Grand opening events included interactive activations, photo sessions, and public figures, serving as an initial recruitment drive for the newly formed Vita Club lifestyle community.

Regulatory Notice and Product Formulations

VITABON diffusers utilize patented extraction technology based on herbal extracts and essential oils, including Farfarae Flos, Schisandra, and Bergamot. The items entered the Indonesian market in 2025.

The manufacturer includes strict age restrictions for distribution. The products are intended exclusively for adults aged 21 years and older, contain nicotine that can cause dependency, and are prohibited for pregnant women or individuals under 21.