BOSTON and CALGARY, Alberta, Dec. 02, 2025 – Vitalist Inc. (TSX-V: VITA.V; OTCQB: VTLSF) and MicroEJ today announced the launch of the first Reebok smartwatch powered by VitalOS™, marking the public debut of an operating system designed to support consumer brands entering the wearable market. with Reebok as the first commercial implementation, VitalOS™ illustrates the platform’s capabilities and showcases its ability to provide an choice approach to developing wearables without reliance on proprietary ecosystems.
“VitalOS™ is designed to give brands greater control over their wearable product experience,” said Kalvie Legat, CEO of Vitalist. “Many companies entering the wearable category require alignment with existing platforms. Our collaboration with MicroEJ supports an approach that enables companies like Reebok to develop devices that reflect their design priorities and customer needs.”
VitalOS™ Platform Capabilities
VitalOS™ is built on microej’s proven virtualization technology, MicroEJ VEE, and its wearable solution, VEE Wear – part of a platform that already powers more than 400 million connected devices worldwide. Together, the companies have created a foundation that streamlines the cost, speed, and scale of wearable growth:
* Low-power architecture designed to support extended battery performance
* 6-9 month development cycles
* Customization options for brand-specific experiences
* hardware-agnostic scalability
“We designed VitalOS™ to be future-proof from day one,” said sean Croft, Chief Product Officer at Vitalist. “Whether it’s watches today or new form factors tomorrow, brands can scale their experiences seamlessly across generations.The platform is intended to support extended product lifecycles and efficient software-update processes.”
“VEE Wear brings to VitalOS™ the same proven foundation that already powers millions of embedded and IoT devices worldwide,” added Fred Rivard, CEO of MicroEJ. “By combining ultra-low power efficiency, reliability, and scalability, VEE Wear enables VitalOS™ to support wearables designed for efficient power consumption and scalability across device generations. Our collaboration with Vitalist provides brands with an additional option when developing connected devices.”
reebok: First Commercial Implementation
Reebok is the first global brand to commercially implement VitalOS™. The new Reebok smartwatch showcases how established brands can extend their legacy of performance and design into wearables and deliver authentic user experiences.
CES 2026 Showcase
Vitalist, MicroEJ, and Reebok will showcase the new smartwatch and the VitalOS™ platform at CES 2026. Visit MicroEJ at the Venetian Expo, Booth #53029, to experience the smartwatch and learn more about the VitalOS™ platform.
About MicroEJ
MicroEJ is a global leader in software solutions for intelligent devices, trusted by industry leaders in consumer electronics, energy, healthcare, and industrial automation. With over 400 million units of MICROEJ VEE sold worldwide, MicroEJ empowers manufacturers to turn standard products into smart, cloud-connected devices.