Real Madrid and BMW: A Partnership on and off the Pitch

The collaboration between Real Madrid and BMW continues to strengthen, extending beyond sponsorship to encompass player transportation and unique fan experiences. As Real Madrid prepares for the derby against Atlético de Madrid on matchday 29 of La Liga, the partnership offers supporters exclusive opportunities and showcases BMW’s commitment to the club.

Derby Day Experience with BMW

Real Madrid members, Madridista Platinum, and Madridista Premium members have the chance to win a double VIP ticket to the derby at the Bernabéu. The grand prize extends beyond the match itself, offering the winner and their guest a ride in the official BMW Safety Car accompanying the team from Ciudad Real Madrid to the stadium on match day. Participation in the giveaway is open until March 1, 2026. Learn more about the competition here.

Player Fleet: Electric and Hybrid Power

For the 2025/26 season, Real Madrid players have been provided with new BMW vehicles, reflecting a growing trend towards electric and hybrid models. The fleet includes the BMW i7, XM, and iX. BMWBLOG details the player choices, with the all-electric i7 proving to be the most popular selection.

Popular Player Choices

• BMW i7: Chosen by Xabi Alonso, Vinícius Jr., Kylian Mbappé, Dani Carvajal, Éder Militão, Antonio Rüdiger, Endrick, Arda Güler, Rodri, and Marco Asensio. Some players opted for the high-performance i7 M70 xDrive.
• BMW XM: Selected by Brahim Díaz, Thibaut Courtois, Jude Bellingham, Rodrygo, Ferland Mendy, and Huijsen.
• BMW iX: Chosen by Trent Alexander-Arnold and Camavinga.
• BMW i4: Selected by Mastantuono.
• BMW i5: Chosen by Gonzalo.
• BMW M5: Chosen by Lunin.

The partnership, which began in July 2022, has seen BMW install over 80 electric chargers at Real Madrid’s Valdebebas training complex to support the increasing number of electric vehicles among the players. AS.com provides further details on player selections and vehicle specifications.

Continued Partnership

The ongoing collaboration between Real Madrid and BMW demonstrates a commitment to innovation, sustainability, and providing unique experiences for both players and fans. The partnership extends beyond vehicle provision, encompassing fan engagement opportunities and a shared vision for the future of sports and automotive technology.