Winamax, leader in online poker, is venturing into the lifestyle field by launching a collection of clothing and accessories for gamers.
Known for dominating the online poker and sports betting market, Winamax announced this Wednesday the launch of a new range of products which marks a major strategic turning point for the company. By temporarily moving away from virtual gaming mats, the brand is investing in the highly competitive sector of equipment for gamers with a complete collection combining textiles and high-tech accessories. This initiative is part of a logic of diversification already underway with capsule collections dedicated to skateboarding or padel, but this time targets an audience at the heart of its own digital culture.
Diversification towards gaming culture
Far from being a simple exercise in style, this new gaming collection demonstrates Winamax’s desire to consolidate its presence beyond its main activity. It is about capturing and retaining a wider community than just punters, by establishing itself as a legitimate lifestyle brand within the video game ecosystem. The company seeks to create a global brand universe where the experience does not end with clicking on a poker table. “ At Winamax, when we launch a new collection, we do it thoroughly. With this new gaming collection, the brand offers pieces designed to accompany all sessions in front of the screen and much more », explains Fred, from the merchandising division at Winamax. He adds that the collection, “ tested by enthusiasts, pays homage to the cult codes of gaming.”
A retro aesthetic and European production
To appeal to connoisseurs, Winamax has focused on a strong visual identity, drawing its inspiration from the origins of computer culture. The color palette is dominated by the RGB trio (Red, Green, Blue), a direct nod to the first cathode ray screens, complemented by more sober shades like black and white. The textile collection, designed for comfort and functionality, consists of t-shirts, tracksuit bottoms, and sweatshirts, mainly produced in Portugal. A hat, a unique piece in the range, is made in France, an argument of quality and proximity for the brand.
Accessories for performance
Beyond clothing, Winamax proves the seriousness of its approach by offering a line of accessories designed to meet the requirements of the most dedicated players. The range includes high-performance peripherals: a mouse pad incorporating induction charging support, a lightweight ergonomic mouse with variable frequency, an audio headset with microphone, and even an ultra-quiet mechanical keyboard with a steel chassis and retro design. The offer is completed by a portable dual screen compatible with numerous devices, a technical product that positions the brand in the cutting-edge equipment segment.
A dual distribution channel
For its launch, the collection will be accessible via two distinct channels. It is already available for purchase on the operator’s official online store, accessible via the address Winamax.fr (https://www.winamax.fr/shop2/category/collection-gaming/?hash=webapp-03f9090). At the same time, Winamax will create an event by offering a pop-up physical store during the Grand Final of its famous Winamax Poker Tour (https://www.winamax.fr/winamax-poker-tour-grande-finale), which will be held in Aix-en-Provence from March 20 to 30. This strategy makes it possible to reach both the general public online and to strengthen the link with its historic community of poker players.
For more details, an editorial article and a media kit with product photos are available on Winamax platforms ( et https://drive.google.com/drive/folders/18k8BY2_rqfffDETvJncHt6TmFXeEWOfC?usp=sharing).
Winamax reminds that games of money and chance can be dangerous and refers to the players-info-service.fr platform (http://joueurs-info-service.fr/) for any help or advice.
date: 2026-02-13 00:23:00
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