WWE Files Trademarks for Four Potential New Wrestler Names

World Wrestling Entertainment (WWE) has filed trademark applications for four potential new ring names: CJ Valor, Santi Rivera, Kai Kavari and Romeo Moreno. These filings, made with the United States Patent and Trademark Office, suggest upcoming debuts or rebrands within the organization.

Trademark Filings Details

On February 19, 2026, WWE filed trademarks for CJ Valor, Santi Rivera, and Romeo Moreno . The following day, February 20, 2026, the company submitted an additional filing for Kai Kavari .

The trademarks cover a range of entertainment services, including wrestling exhibitions and performances, broadcast media, and online content. They also encompass related services like wrestling news, fan clubs, and online communities .

Standard Practice for New Talent

Securing trademarks for ring names is standard practice for WWE when bringing in new talent, particularly recruits from the WWE Performance Center . This allows the company to control branding and merchandising associated with the wrestlers.

Recent Trademark Activity

These filings follow other recent trademark activity by WWE, including names related to potential video game modes – “WWE Eras Collide,” “WWE Generations,” and “WWE Domination” – as well as the names Tristan Angels and Dorian Van Dux . Notably, Nathaniel Cranton recently adopted the ring name Tristan Angels .

Looking Ahead

Fans can anticipate the performers behind CJ Valor, Santi Rivera, Romeo Moreno, and Kai Kavari to be revealed on NXT programming in the near future .