Xiaomi Tag: A Global Challenger to Apple’s AirTag

Smart locators have surged in popularity, offering a simple solution to misplaced belongings. While Apple’s AirTag has dominated the market, Xiaomi is now offering a compelling alternative with its Xiaomi Tag, providing similar functionality at a more accessible price point.

Compact Design and Extended Battery Life

The Xiaomi Tag is a lightweight device, weighing just 10 grams, and features a built-in loop for effortless attachment to keys, bags, or luggage. Its IP67 rating ensures protection against dust and water exposure. Powering the tag is a replaceable CR2032 battery, promising over a year of use under typical conditions.

Cross-Platform Compatibility

A key advantage of the Xiaomi Tag is its compatibility with both major mobile ecosystems. It integrates with Apple’s Find My network (for iPhones and iPads running iOS 14.5 or later) and Google’s Android Find Hub (for devices running Android 9 and above). However, it’s important to note that the tag can only connect to one network at a time. users must choose between Apple or Google during setup. Gizmochina

How it Works: Bluetooth, NFC, and Lost Mode

The Xiaomi Tag utilizes Bluetooth 5.4 to communicate with nearby devices. These devices anonymously upload the tag’s location to the cloud, allowing users to track their belongings through the respective Find My app. The tag also supports a “Lost Mode,” enabling users to add contact information that can be accessed by anyone who finds the item via NFC-enabled smartphones. Apple Find My users also benefit from “leave behind” notifications, alerting them if they move away from the tagged item. iClarified

Privacy Considerations

Xiaomi has incorporated anti-tracking alerts to protect user privacy. The system will notify users if an unknown tag is detected moving with them. Gizmochina

Pricing and Availability

The Xiaomi Tag is competitively priced. In Europe, it’s available for €14.9 for a single pack and €49.9 for a four-pack. In the UK, the price is £12.99 for one and £44.99 for a four-pack. Gizmochina This positions it significantly below the Apple AirTag, which costs $29 for a single unit and $99 for a four-pack. iClarified

Xiaomi Tag vs. Apple AirTag: Key Differences

Both the Xiaomi Tag and Apple AirTag offer similar core functionality, including remote locating, lost mode, and privacy features. However, the AirTag incorporates Ultra-Wideband (UWB) technology for more precise short-range navigation, a feature currently absent in the Xiaomi Tag. Ubergizmo The AirTag may also offer a slightly longer range, whereas real-world testing will be needed to determine the extent of the difference.

Global Launch at MWC 2026

Xiaomi officially launched the Xiaomi Tag globally at Mobile World Congress (MWC) 2026 in Barcelona, positioning it as a direct competitor to the Apple AirTag and Samsung Galaxy SmartTag 2. Ubergizmo