BTS and Spotify Launch “SWIMSIDE” Cruise Experience on Seoul’s Han River

BTS and Spotify are collaborating on a unique immersive experience called “SWIMSIDE,” a themed cruise event taking place on the Han River in Seoul, South Korea, from March 27 to March 29, 2026. The event centers around the title track, “Swim,” from BTS’s upcoming album, Arirang.

What is SWIMSIDE?

SWIMSIDE offers fans the opportunity to enjoy a cruise along the Han River while listening to BTS’s music. The event will feature three boarding sessions each day, between 5:30 PM and 10:30 PM KST. Attendees can look forward to limited-edition merchandise, a signature drink, and a special message from BTS .

How to Attend

Participation in SWIMSIDE requires a Spotify Premium subscription and pre-saving the Arirang album by BTS. Applications were open until March 19, 2026, with winners notified on March 23, 2026 . Further details and the application form were available on the official SWIMSIDE event website.

Event Details

• Dates: March 27 – March 29, 2026
• Time: 5:30 PM – 10:30 PM KST
• Location: Yeouido Hangang Park, Seoul
• Requirements: Spotify Premium subscription and pre-saved Arirang album

Lighthouse Installation

To enhance the experience, a special lighthouse installation illuminated Yeouido Hangang Park, starting the day before the cruise event, creating a visually stunning backdrop for fans .

Important Note

BTS members will not be physically present at the SWIMSIDE event .

Looking Ahead

SWIMSIDE is one of several official events planned in conjunction with the release of BTS’s new album, Arirang, on March 20, 2026. This collaboration between BTS and Spotify aims to provide a unique and memorable experience for ARMYs worldwide.