Prepare Your Apps for the holiday Season on the App Store

The App Store anticipates a significant surge in activity as the holiday season approaches. Developers should ensure their applications and games are current and optimized for a perhaps large influx of users. Apple’s App Review team will remain operational throughout the holidays to process submissions.

However, due to the anticipated high volume of submissions, developers are strongly encouraged to submit time-sensitive updates well in advance. Specifically, submissions received between december 20th and December 26th may experience extended review times. Planning ahead will help ensure a smooth release and optimal visibility during this critical period.

for thorough guidance on submitting your app to the App Store,please refer to the official Apple Developer documentation: https://developer.apple.com/app-store/submitting/