Netball Super League & Manchester City Announce Key Partnerships
The Netball Super League has appointed creative agency Ten Toes to lead a complete review of its digital channels and content output.
The appointment follows a successful 2025 season for the relaunched league, which delivered record broadcast audiences, meaningful growth in live attendance, and a 117% increase in social impressions. The review will provide insight into how the league can continue to grow its reach and revenue opportunities in 2026 and beyond.
Ten Toes will analyze the performance of the NSL’s central channels,as well as club accounts and athlete activity,before developing a series of strategic recommendations. The work forms part of the NSL’s wider ambition to become a leading global netball league, balancing elite performance with cultural relevance.
Maddie Coutts, Business Growth Director at Ten Toes, said, “The Netball Super League is in a brilliant place, with a distinctive identity, growing fanbase, and a clear vision for the future. We’re excited to support the next phase of that journey by helping provide strategic recommendations – and then see those put into action across the channels.”
Claire Nelson,Managing Director of the Netball Super League,added,“We’re at a pivotal moment in the evolution of the Netball Super League – with a passionate and growing audience,and a clear ambition to raise the profile of our league and of netball more broadly.This review gives us the chance to take stock, celebrate what’s working, and make sure we’re building for long-term success. Ten Toes brings the perfect mix of insight, creativity and strategic thinking to help us move forward with clarity and confidence.”
Manchester City have renewed their long-standing partnership with video game developer Sports Interactive (SI).
The new agreement coincides with the launch of FM26, the latest title in the Football Manager series from SI and SEGA. The launch features six of the club’s players, with Tijjani Reijnders, Rayan Ait-Nouri and Oscar Bobb from the men’s team starring in the trailer.
The launch also marks the debut of women’s football in the game, with Manchester City Women’s Lauren Hemp, Leila Ouahabi and Yui Hasegawa also featuring.
