DuckDuckGo to Increase Early-Stage Investments in Privacy-Focused Startups

by Anika Shah - Technology
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DuckDuckGo, the privacy-focused search engine, is putting its money where its mouth is. The company, renowned for its commitment to user privacy, announced its active pursuit of investments in startups sharing its mission.
DuckDuckGo aims to support early-stage companies through investments, partnerships, or even acquisitions.

Investing in Privacy-Focused Startups

“For early-stage investments, we are flexible on deal structure, aim to move quickly and are happy to co-invest with other companies, funds, and individuals. For acquisitions, we are open to a range of companies that share a commitment to protecting user privacy,” DuckDuckGo stated.

This strategy marks a shift from DuckDuckGo’s previous approach, primarily focused on donations to privacy-focused nonprofits. While it has supported organizations like the Electronic Frontier Foundation, Signal Foundation, and The Markup, it’s now actively investing in companies aligning with its vision.

A History of Privacy-Focused Innovation

Founded in 2008, DuckDuckGo, led by CEO Gabriel Weinberg, built a reputation as a privacy-centric alternative to Google. Funded initially by Weinberg himself, the company attracted significant investment, reaching approximately $180 million. Backers include prominent figures like WhatsApp co-founder Brian Acton and web inventor Sir Tim Berners-Lee.

DuckDuckGo emphasizes privacy as a core principle, monetizing its platform through ads based solely on search queries rather than user data. Its revenue model also incorporates “non-tracking” affiliate partnerships. Recently, the company expanded beyond search, offering subscription bundles including features like VPNs.
DuckDuckGo’s recent investment activity showcases its commitment to supporting privacy-focused innovation:

Recent Investments and Acquisitions

While DuckDuckGo maintains its focus on consumer privacy tech, its investments span other areas, including “search and browse” technologies and emerging fields like generative AI.
Their investment in You.com, a generative AI search company, exemplifies this broader vision. DuckDuckGo also acquired Removaly, a startup providing personal data removal services, quietly integrating its technology into its Privacy Pro bundle.

A DuckDuckGo spokesperson confirmed investments in six startups over the past three years, highlighting You.com, Removaly, and EverArt, an AI model training platform.

Building a More Private Internet

DuckDuckGo’s initiative signifies a strategic move beyond donations. Investing directly into startups aligns with their mission to empower individuals to take control of their online privacy.

DuckDuckGo invites startups sharing its vision to reach out. They encourage collaboration, partnerships, and investments, actively shaping the future of privacy in the digital world.

**Ready to join the movement for a more private internet? Contact DuckDuckGo today to explore investment opportunities or partnerships.**

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