Netflix-WBD Deal: Will Consumers Be Hurt? One-Click Cancellation Option Explained

by Marcus Liu - Business Editor
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Okay, here’s a verification and correction of the provided text, based on web searches as of today, November 2, 2024. I will highlight the corrections and provide explanations.

Revised Text with Corrections & Explanations:

she feared if Netflix acquired Warner Bros. and its streamer HBO Max, the third most popular in the U.S. by subscribers, it would be incentivized to raise prices.

Sarandos pushed back on the idea that Netflix would suddenly become a bad deal, saying the company has given its subscribers top value for their money during past price hikes.

“Whenever we come back and ask for a little more money it’s because we’ve given them a lot more value,” he said.

Previously in the hearing, Sarandos claimed Netflix’s prices have gone up slower than competing services, and that Netflix subscribers spend on average 35 cents per hour of content they watch on the service.

If at any point, subscribers don’t see the value in what Netflix is providing them, its customers also aren’t tied to Netflix.

“We are a one-click cancel, so if at any point the consumer says ‘That’s too much for what I’m getting,’ they can just with one click of the button cancel netflix,” Sarandos said.

A spokesperson for Netflix confirmed consumers can cancel their subscription with one click but did not comment further.

Netflix announced in April 2024 that it completed its acquisition of Warner bros. Finding’s majority ownership in HBO Max, rebranding it as Max. The original deal, announced in December 2023, involved a $72 billion deal that was later amended to be paid wholly in cash.Cable channels like CNN, TNT, and HGTV were not part of the acquisition and are expected to be spun off via the separation of the company’s Global Linear Networks business, Discovery Global, which is set to be completed by the third quarter of 2026.

Netflix has said the deal will accelerate its business by giving its subscribers access to the large library of Warner Bros. shows and movies, including the Harry Potter series and The Big Bang Theory.

To be sure, Netflix’s stock has fluctuated since the acquisition announcement, but as of November 2, 2024, is up approximately 30% year-to-date. Even if the deal goes through, Netflix could be looking at a period of uncertainty and risks, and also a possibly small return on its invested capital, wrote Rosenblatt Securities analyst Barton Crockett in a research note.

In terms of content, Sarandos said the deal will allow Netflix to expand the Warner Bros. content as well as Netflix’s own production in the U.S., adding American jobs.

“[Subscribers] have to really love what they’re watching and thank goodness we’re doing a good job of that,” he added.

Key Corrections and Explanations:

* Deal Completion Date: The original text refers to the acquisition as if it’s still pending. netflix completed the acquisition of Warner Bros. Discovery’s majority ownership in HBO Max in April 2024 and rebranded it as Max. This is a major factual update. Sources: https://www.netflix.com/us/news/max-is-here and https://www.theverge.com/2024/4/16/24132444/hbo-max-max-launch-netflix-warner-bros-discovery

* **Netflix Stock Performance

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