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## Super Bowl Ads Lean on Celebrities, Nostalgia as Prices Hit Record Highs
Advertisers are pulling out all the stops for this year’s Super Bowl, tapping celebrities and leaning into nostalgia as the cost of a 30-second commercial reaches a record $7 million.
Novo Nordisk’s Ozempic and Wegovy pitches its GLP-1s in an ad starring Serena williams.
Hims & Hers, which recently introduced its own GLP-1 pill, says it gives everyone access to better health care, not just the wealthy.
nostalgia
One way to get Americans feeling better? Evoke warm memories of the past.
T-Mobile features the Backstreet Boys singing a version of their 1999 hit “I Want It That Way.” Volkswagen goes all the way back to 1992 with a commercial set to House of Pain’s “Jump Around.”
And xfinity reunites Sam Neill, Laura Dern and Jeff Goldblum in a tongue-in-cheek reimagining of 1993’s “Jurassic Park” that shows Xfinity restoring power to the island so nothing goes awry.
record-breaking prices
Advertisers flock to the Super Bowl each year as so many peopel watch the big game.
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