from Railway News of 10 February 2026
by David Campione
MILAN – New logo and new image for the Frecciarossa brand. On Tuesday 10 February Trenitalia presented the restyling of the logo that identifies its high-speed trains.
The first convoy to receive the new look is the ETR.410-103, which features a stylized “F” on the front instead of the FS brand. On the sides in the center of the case the writing FRECCIAROSSA with the tricolor remains, now with updated graphics.
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1. The new Frecciarossa logo on the nose of the ETR.1000-103 (Photo Vittorio Cervigni, 10 February 2026)
The new “F” of Frecciarossa also makes its appearance on the boarding doors and also on board, with the new brand appearing on the Executive menus, on the headrests of all four levels (Executive, Business, Premium and Standard) and in any case on all on-board inscriptions.
The application of the new logo will be gradually extended to other Frecciarossa trains such as ETR.500, ETR.600 and ETR.700.
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2. The new logo on the sides of the Frecciarossa 1000. (Photo David Campione, 10 February 2026)
3. Photo David Campione, 10 February 2026
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8. The ETR.410-103 with the new Frecciarossa logo on the front (Photo David Campione, 10 February 2026)
David Campione – 10 February 2026
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date:2026-02-10 15:33:00