Meta Revives Smartwatch Plans with AI-Powered ‘Malibu 2’

Meta Platforms is re-entering the smartwatch market, reviving its previously abandoned “Malibu 2” project with plans to launch its debut wearable in 2026. The device will feature health tracking capabilities and a built-in Meta AI assistant, signaling a strategic shift towards pragmatic consumer hardware.

A Second Chance for Meta’s Wearable Ambitions

The decision to resurrect the Malibu 2 project, initially shelved in 2022 due to budget cuts within its Reality Labs division, was reportedly made during a company strategy meeting at CEO Mark Zuckerberg’s residence in Hawaii . This move represents a significant return for AI-powered wearables, particularly within the health and fitness industry.

Key Features and Competition

The Malibu 2 smartwatch is expected to offer comprehensive health tracking features, integrated with Meta’s AI assistant. This positions Meta to compete directly with established players in the wearables market, including Apple, Samsung, Google, and Garmin . The company is similarly developing augmented reality (AR) glasses expected to launch in 2027.

Strategic Shift and Product Roadmap

Meta’s renewed focus on wearables comes as the company reevaluates its launch schedules to avoid overwhelming consumers with too many devices simultaneously . The launch of its mixed reality glasses, codenamed Phoenix, has already been delayed until 2027. Alongside the Malibu 2 smartwatch, Meta plans to release updated Ray-Ban Display glasses, codenamed “Hypernova 2,” later this year .

Ray-Ban Integration and Supply Chain Focus

Meta has been experiencing high demand for its Ray-Ban Meta smart glasses, even delaying international launch plans to prioritize fulfilling U.S. Orders . The Ray-Ban Display was initially intended to be paired with a wrist-worn “Neural Band” offering gesture control features.

Financial Performance

Benzinga’s Edge Rankings currently place Meta Platforms in the 90th percentile for quality and the 46th percentile for value .

Looking Ahead

Meta’s re-entry into the smartwatch market signifies a broader strategic shift towards accessible consumer hardware, balancing ambitious metaverse projects with practical, everyday devices. The success of the Malibu 2 will depend on its ability to differentiate itself in a competitive landscape and effectively integrate Meta’s AI capabilities.