Capri Sun Launches Limited-Edition ‘Blood Moon Punch’

Capri Sun is introducing Blood Moon Punch, a new limited-edition flavor to the U.S. Market, building on the success of its 2025 Moon Punch release. The new product is designed to capitalize on consumer interest in upcoming lunar events, including a rare ‘Blood Moon’ lunar eclipse and NASA’s Artemis II mission.

Building on Previous Success

The launch of Blood Moon Punch follows the strong performance of Moon Punch in 2025, which quickly became competitive with Capri Sun’s core flavors like Fruit Punch and Pacific Cooler. Retailers reportedly requested a follow-up product, prompting the development of this new iteration FoodBev.

Distinctive Features of Blood Moon Punch

Blood Moon Punch features a bold red hue and is packaged in eight collectible glow-in-the-dark pouch designs, each representing a different phase of the moon. The product is a time-bound stock keeping unit (SKU) and not intended as a permanent addition to Capri Sun’s product line. FoodBev

Marketing and Availability

The limited-edition drink will be available nationwide for a limited period, supported by a digital campaign offering 10,000 free pouches to consumers. Marketing efforts will be concentrated around the March lunar eclipse. FoodBev

Strategic Growth for Capri Sun

For Capri Sun’s parent company, Kraft Heinz, which generated approximately $25 billion in net sales in 2025, the launch exemplifies a strategy of driving growth through targeted brand activations and new product introductions within established franchises. FoodBev

Original Moon Punch Launch

Capri Sun initially launched Moon Punch in March 2025, coinciding with a total lunar eclipse featuring a “blood moon.” The original release included glow-in-the-dark pouches and packaging representing different moon phases. Good Morning America, ABC News, Kraft Heinz News