Erewhon Market Opens Novel West Hollywood Location, Draws Crowds
Erewhon Market, the Southern California grocery chain known for its high prices and trendy offerings, opened its newest location in West Hollywood on Wednesday, February 25, 2026, attracting significant crowds. A TikTok video posted around 10 a.m. On Wednesday showed a line extending around the exterior of the store [1].
Location and Hours
The new Erewhon store is located at 8550 Santa Monica Blvd in West Hollywood [2]. Regular store hours are 7 a.m. To 10 p.m. Daily. The tonic bar and café will operate from 9 a.m. To 9 p.m. Daily.
Expansion in Southern California
This West Hollywood location marks the 11th store for Erewhon in Southern California, with existing locations in Beverly Hills, Calabasas, Studio City, and Santa Monica. The company is continuing to expand, with upcoming locations planned for Pacific Palisades, Thousand Oaks, and Glendale.
A Premium Grocery Experience
Erewhon has gained a reputation as one of the most expensive grocery stores in the United States, becoming a popular destination for influencers and celebrities. The chain gained attention last year for selling a single strawberry for $19.
According to a company press release, Erewhon aims to provide “an experience unlike any other for its loyal and passionate shoppers.” The family-owned grocer focuses on offering “the purest food and products,” including Certified USDA Organic, vegan, keto, raw, gluten-free, and ethically sourced items.
Signature Smoothies
Erewhon is also well-known for its smoothies, including the $21 Strawberry Glaze Skin Smoothie, often referred to as the “Hailey Bieber Smoothie.” The West Hollywood location features an exclusive signature smoothie, the “Wake Up in Weho Smoothie.” This coffee-based blend includes creatine, Regenerative Organic Certified A2 Whey Protein, and Adaptogenic Mushrooms, designed to support focus, muscle repair, and sustained energy [3].
West Hollywood Developments
Erewhon has been highlighting developments in West Hollywood throughout February 2026 [4].