Atlaslive and Blue Tower Games Forge Partnership to Enhance iGaming Content

Atlaslive has announced a strategic partnership with Blue Tower Games, bolstering its iGaming platform with a diverse portfolio of over 100 titles. The collaboration aims to meet the growing demand from Atlaslive’s B2B operating partners, particularly in the Mexican market, where Blue Tower Games’ content has demonstrated strong performance [1].

Expanding Content Ecosystem

The partnership grants Atlaslive’s network of operators access to Blue Tower Games’ extensive library, which includes slots, multiplayer poker, table games and arcade-style mini-games. Blue Tower Games plans to release an additional 30 games throughout the year, focusing on unique gameplay mechanics and multi-format gaming experiences [1].

Key Executives Weigh In

Milica Jovanovic, CBDO of Atlaslive, emphasized the importance of strategic partnerships in strengthening their content ecosystem. She stated that collaborating with Blue Tower Games will expand the mechanics and formats available to their operators, supporting their growth in key markets [1].

Param Patel, COO of Blue Tower Games, expressed enthusiasm for the collaboration, noting that it supports their expansion strategy and enables wider distribution of their games in regulated markets [1].

About Atlaslive

Atlaslive is a B2B software development company specializing in platforms for sports betting and casino operators. Their all-in-one platform offers 99.9% uptime and supports over 40 million users and 16,000+ games, providing white label and turnkey solutions [2]. The platform includes tools for sports betting, casino management, CRM, payments, risk management, and omnichannel operations [2]. Atlaslive serves operators in Latin America and EMEA, focusing on compliance within regulated environments [2].

About Blue Tower Games

Blue Tower Games is a video game development studio with a portfolio of over 100 titles. The studio is focused on innovative game mechanics and multi-format gaming experiences [1].

Latin American iGaming Growth

The partnership comes as the Latin American iGaming market is experiencing significant growth, with Brazil, Mexico, Colombia, and Peru leading the way in gaming revenue [4]. Brazil, in particular, is entering its first fully regulated year, contributing to the region’s expansion [4].