Mastercard’s Crypto Push: Can It Catch Up to Visa Amid AI Disruption?

Mastercard is aggressively expanding its cryptocurrency initiatives, including seeking a Director of Crypto Flows to lead stablecoin issuance and scale crypto transactions. Although, analysts warn the company may be lagging behind Visa and faces a potential disruption from the rise of artificial intelligence (AI) in the payments landscape.

Mastercard’s Expanding Crypto Team and Services

Mastercard has been actively developing crypto-related services. Recent efforts include seeking a Director of Crypto Flows, a role focused on issuing a stablecoin and integrating crypto transactions into Mastercard’s infrastructure. Mastercard’s partnership with Chainlink, announced in June 2025, enables on-chain crypto purchases using its 3.5 billion cards, allowing users to buy assets like Bitcoin and stablecoins directly with traditional cards.

The company is also expanding its stablecoin and DeFi integrations and building out crypto payment flows. Mastercard has partnered with MetaMask to launch a self-custodial crypto debit card in the US, enabling users to spend cryptocurrencies like everyday cash anywhere Mastercard is accepted. The Metamask Card allows users to earn mUSD cashback.

The Threat of AI and Visa’s Head Start

Research firm Citrini recently issued a report highlighting potential risks for Mastercard. The firm warns that Mastercard could face increasing competition from AI in the payments sector. The analysis suggests that AI could take over a growing share of payments, while stablecoins increasingly displace traditional money.

Citrini specifically points to Visa’s stronger position in the crypto sector, particularly regarding stablecoins. Visa already offers crypto payment cards, with popularity expected to increase significantly. Citrini argues Visa adopted a more strategic direction by focusing on blockchain technology and direct connection to crypto networks, while Mastercard is attempting to integrate cryptocurrencies into its existing payment network.

The report suggests that the first quarter of 2027 could be a turning point for Mastercard if it doesn’t react promptly, potentially leading to significant market share losses as stablecoin and AI-based transactions dominate.

Looking Ahead

Mastercard’s push into crypto, stablecoins, DeFi, and fintech partnerships is a significant move, but the company faces challenges from competitors like Visa and the emerging threat of AI-driven payment systems. The company’s success will depend on its ability to execute effectively on security, regulation, and real-world usage of these new technologies.