Samsung Extends TV Market Leadership to Two Decades

Samsung Electronics has solidified its position as the world’s leading TV manufacturer for the 20th consecutive year, marking two decades of dominance in the global television industry. The company first achieved the top ranking in 2006 and has consistently maintained it since.

Market Share and Performance

According to market research firm Omdia, Samsung recorded a 29.1% share of the global TV market in 2025 [Samsung Newsroom]. This achievement underscores Samsung’s leadership across premium, ultra-large, and next-generation display technologies.

Dominance in Premium TV Segments

Samsung continues to lead in the high-conclude TV market. In 2025, the company captured a 54.3% market share in the premium segment (TVs priced over $2,500), driven by its Neo QLED, OLED, and lifestyle TVs [Samsung Newsroom]. Samsung too maintained its lead in the segment over $1,500, holding a 52.2% market share.

A History of Innovation

Samsung’s two-decade reign has been marked by continuous innovation, reshaping the television industry:

• 2006: Introduced the Bordeaux TV, emphasizing design.
• 2009: Accelerated the global transition to LED TVs, improving energy efficiency and display slimness.
• 2011: Launched Smart TVs, transforming televisions into connected entertainment platforms.
• 2015: Introduced The Serif, a design-focused TV intended as a statement piece.
• 2017: Launched The Frame, pioneering the Art TV category.
• 2017: Introduced QLED TVs powered by quantum dot technology, setting new benchmarks in picture quality.
• 2018: Launched 8K TVs, delivering four times the resolution of 4K.
• 2020: Introduced MICRO LED technology, advancing self-emissive display innovation.

Future Outlook

Samsung is expanding its Micro RGB models and enhancing its OLED and Neo QLED lineups, delivering premium picture quality and ultra-large screen options. The company is also expanding its Mini LED offerings and investing in AI-powered TVs to optimize picture, sound, and personalization [Samsung Newsroom]. With a proven track record, Samsung aims to continue its leadership in the global TV market.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics [Samsung Newsroom]. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”