FT Alphaville Launches Free Newsletter on Substack

The Financial Times’ popular markets and finance blog, FT Alphaville, launched a free-to-read newsletter on Substack on November 18, 2025. Financial Times. This marks the FT’s first venture onto the online publishing platform.

What to Expect from the FT Alphaville Newsletter

Delivered every Friday lunchtime (UK time), the newsletter will cover topics in markets and finance that are worth questioning, analyzing, or finding humor in. Written by Bryce Elder and the Alphaville team, it will feature commentary on the week’s events, links to the latest Alphaville blog posts, data visualizations, research insights, previews of upcoming Alphaville events, and noteworthy charts. Financial Times

Target Audience

According to Alphaville editor Robin Wigglesworth, the newsletter is designed for “smart, open-minded readers who are curious about markets, economics, and the geeky mechanics of finance, even if they don’t work in those fields.” Financial Times. The FT likewise aims to reach and engage younger readers, recognizing Alphaville’s existing appeal to this demographic. Financial Times

Strategic Rationale

The launch on Substack is not intended as a replacement for the existing FT Alphaville blog, which will remain the core of the operation. Financial Times. Rather, it’s a strategy to broaden reach by leveraging the discoverability of the Substack platform and catering to readers’ evolving content consumption habits. Sarah Ebner, director of editorial growth and engagement, noted that Substack is a platform where many of their target readers already spend time. Financial Times

Continued Free Access

FT Alphaville content is already freely available on FT.com, and the Substack newsletter will continue this accessibility. Financial Times This approach aims to introduce new readers to Alphaville’s journalism through a platform they may already be using.