Rosé Disco: Reinventing the Wine Festival Experience for Gen Z

A recent event company, Feaster, is transforming the wine festival landscape by prioritizing experience and social connection, particularly for Gen Z and younger Millennials. Their signature event, Rosé Disco, is set to develop its U.S. Debut on March 28, 2026, in Tempe, Arizona.

The Shift in Priorities: Experience Over Consumption

Recent statistics indicate a decline in alcohol consumption among Gen Z, coupled with an increased emphasis on experiential events. Feaster Co-Founder Dax Droski explains, “It became clear over time that the overall experience mattered most.” Gen Z attendees are drawn to a sense of community, shared energy and opportunities for capturing memorable moments, with elements like wine and food serving as complements to the overall atmosphere. PRWeb

From Concept to U.S. Expansion

Founded in 2023, Feaster, led by Dax Droski and Adam Bloch, recognized this shift in priorities after years of experience hosting various festivals. The company initially launched Rosé Disco in Vancouver, followed by events in Toronto and Kelowna. Having produced 24 festivals across multiple markets, including whiskey, beer, horse racing, and country music events, Feaster is now expanding into the U.S. Market. PRWeb

Rosé Disco in Tempe, Arizona

The first U.S. Rosé Disco will be held at Tempe Beach Park, conveniently located near Arizona State University. The 21+ event promises “iconic wines, chef pop-ups, and world-class DJ sets” within a “pink-and-white paradise.” PRWeb

The Feaster Approach: Beyond the Trade Show

Feaster Events, co-founded by Bloch and Droski in 2016, aims to elevate the traditional trade show experience. Instead of simply showcasing products, Feaster creates immersive event experiences that allow attendees to learn about products in a unique and engaging way. Foodservice and Hospitality Bloch notes that this approach allows brands to connect with consumers and provides attendees with a more enjoyable and educational experience. Foodservice and Hospitality

A Unique Blend of Wine, Music, and Atmosphere

Adam Bloch describes Rosé Disco as a blend of the Catalina Wine Mixer and the Sahara Tent at Coachella, featuring rosé wine, performances by world-class DJs, and an immersive atmosphere. Scottsdale.com The concept originated from a desire to utilize event infrastructure more efficiently and create a unique experience that appeals to a younger demographic. Scottsdale.com

Ticket Information

Tickets for Rosé Disco in Tempe range from $20 to $115 per person, with VIP table options as well available. More information and ticket purchases can be found at www.rosedisco.com/tempe.