Niigata’s Myoko Mountain Sees Tourism Rebound with New Accommodations

NIIGATA, Japan – Myoko, a city in Niigata Prefecture, Japan, is experiencing a resurgence in tourism, driven by increased numbers of foreign visitors and renewed domestic interest. Located approximately two hours northwest of Tokyo by shinkansen (bullet train), the area centers around Mount Myoko, a former hotspot for domestic skiing. New lodging options, including the Villa El Cielo Myoko, are slated to open in April, signaling a revitalization of the region’s hospitality sector.

A History of Skiing and a New Wave of Investment

Mount Myoko historically benefited from a boom in domestic skiing tourism. However, recent increases in international travelers are now spurring further development and investment in the area’s infrastructure. Foreign capital is playing a key role in the opening of new accommodations, indicating a shift towards catering to a more global clientele. As of November 1, 2020, Myoko City had an estimated population of 31,374 residents spread across 12,408 households, with a population density of 70 people per square kilometer [Wikipedia]. The city covers a total area of 445.63 square kilometers (172.06 square miles).

Mount Myoko: A Destination for Skiing and Nature

Mount Myoko (2,454 meters / 8,051 feet) is a volcano and a prominent feature of the Myoko-Togakushi Renzan National Park [Wikipedia]. The area is known for receiving an average of 13-16 meters of snowfall each winter, making it a popular destination for skiing and snowboarding [Japan-Guide.com]. Several ski resorts are located on the mountain’s slopes, including Myoko Akakura, the largest resort in the area, and Myoko Suginohara, which boasts one of the country’s longest runs at 8.5 kilometers [Japan-Guide.com].

Beyond the Slopes: Onsen and Natural Beauty

Myoko offers more than just skiing. The area is also renowned for its onsen (hot springs), with numerous traditional ryokan (Japanese inns) and modern ski hotels offering a variety of bathing experiences [Japan-Guide.com]. The surrounding landscape is characterized by mountains and forests, with Mount Madarao, Mount Kurohime, Mount Togakushi, and Mount Iizuna collectively known as the Five Mountains of Northern Shinshu [Wikipedia].

Looking Ahead

The influx of foreign visitors and ongoing investment suggest a positive outlook for Myoko’s tourism industry. The opening of new accommodations like Villa El Cielo Myoko will likely further enhance the area’s appeal to international travelers, solidifying its position as a desirable destination for both winter sports enthusiasts and those seeking natural beauty and relaxation.