Scripps Sports Network to Launch, Focusing on Women’s Sports

The E.W. Scripps Company is set to launch Scripps Sports Network (SSN), a free ad-supported streaming television (FAST) channel dedicated to live games, original series, and sports programming. The network will debut on Tuesday, March 24, 2026, and will be widely available on major streaming platforms.

Expanding Access to Live Sports

Scripps Sports Network aims to address consumer frustration with the rising costs and fragmentation of the sports media landscape. According to Brian Norris, Scripps’ chief revenue officer, the channel will offer “content you can access without friction, live sports, trusted news, original entertainment,” filling a gap in the market. Source

Content Lineup and Distribution

The network will feature over 100 live events throughout the year, including coverage of the Professional Women’s Hockey League (PWHL), National Women’s Soccer League (NWSL), and Major League Volleyball. It will also include more than 100 hours of Women’s National Basketball Association (WNBA) content. Source

SSN will be available on platforms including The Roku Channel, Samsung TV Plus, LG Channels, Amazon Prime Video, Amazon Fire TV, Google TV Freeplay, Xumo Play, TCL tv+, TCL Channel, Plex, Local Now, Sports.TV and Tablo, with additional distribution partners planned. Source

Investment in Women’s Sports and Original Programming

The launch builds upon Scripps Sports’ existing investment in women’s sports, with streaming viewership for the NWSL and WNBA on ION networks increasing by 25% in 2025. Source The network will also feature original series, acclaimed documentaries, and sports talk programming. Scripps has acquired Kevin Hart’s “Cold as Balls” podcast and will introduce programs hosted by Suzy Kolber and Sanya Richards-Ross. Source

State Farm as Founding Partner

State Farm has signed on as a founding advertising partner for Scripps Sports Network, continuing its support of women’s sports after early investment in Scripps’ WNBA and NWSL broadcasts on ION. Source Baldwin Cunningham, head of media and partnerships at State Farm, stated that investing in women’s sports is “good for business and it elevates athletes, inspires fans and creates meaningful opportunities.” Source

Additional Scripps Networks Programming

Beyond SSN, Scripps’ other networks will also introduce new programming. Bounce will premiere “The Silver Fox Squad,” an unscripted series produced by Kevin Hart’s Hartbeat Productions. Grit, known for action films, will add original programming for the first time in its history, with details to be announced soon. Source

Scripps is the nation’s largest holder of broadcast spectrum. Source