Nihonbashi Philly: Bringing the Spirit of Philadelphia to Tokyo

Philadelphia is a city known for its fierce loyalty and distinct cultural identity, but that influence now extends across the Pacific. Tomomi and Kosuke Chujo, the owners of Tokyo’s Nihonbashi Philly, have spent over a decade transforming a passion for the “City of Brotherly Love” into a culinary and cultural bridge. During a recent visit to Philadelphia, the couple reinforced their role as unofficial ambassadors of the city, blending a love for cheesesteaks with an obsessive dedication to Philly fashion.

The Bridge Between Tokyo and Philadelphia

Since opening Nihonbashi Philly in Tokyo in 2011, the Chujos have become more than just restaurateurs; they are curators of the Philadelphia experience in Japan. Their commitment to the city’s culture has earned them recognition from various institutions, including the Eagles, SEPTA, and the city council. They were even honored at the 2025 Billies Awards by Billy Penn.

Despite their growing status, Kosuke Chujo remains humble about his influence. “I don’t make music, I don’t make art, I just make cheesesteaks,” he noted, emphasizing that his primary goal is the authentic representation of the city’s most famous sandwich.

A Shopping Adventure in Swag

For the Chujos, Philadelphia is as much about the aesthetic as it is about the food. They have built an extensive collection of city-themed apparel, consisting of over 300 t-shirts and more than 100 hats. During their most recent visit, which included attending playoff games and conducting cooking demonstrations, they significantly expanded their wardrobe.

The couple’s latest shopping haul includes a vast array of local merchandise:

• Apparel: 30 T-shirts, over 25 hats, 2 jackets, and 1 pair of shoes.
• Accessories: Over 50 stickers, over 20 pins, and 2 novelty hair clips.
• Home & Art: 16 pint glasses, 1 bag, and 5 pieces of local art.

Tomomi Chujo describes her dedication to the city’s color palette as absolute. “We love wearing Philadelphia clothes in Japan,” she said. “My house is only t-shirts, hats and shoes — only in Philadelphia colors.”

The SEPTA Connection

One of the most unique aspects of the Chujos’ collection is their appreciation for Philadelphia’s transit system. While locals often have a complicated relationship with SEPTA, the Chujos find the system’s branding beloved. During their visit, they frequented the transit museum’s official shop, where they purchased a cooking apron featuring a full SEPTA rail map.

Key Takeaways: The Global Reach of Philly Culture

• Longevity: Nihonbashi Philly has operated in Tokyo since 2011, providing a consistent cultural touchpoint for Philadelphians and Japanese locals.
• Cultural Diplomacy: The Chujos serve as unofficial ambassadors, receiving honors from the Eagles and city government.
• Fashion Influence: The couple’s collection of hundreds of Philly-themed items demonstrates how city branding can create a strong emotional connection across borders.

Looking Ahead

The Chujos’ ongoing relationship with Philadelphia proves that the city’s appeal transcends geography. By combining authentic cuisine with a deep appreciation for local iconography—from cheesesteaks to rail maps—Nihonbashi Philly continues to export the spirit of Philadelphia to a global audience. As they return to Tokyo with their latest haul of swag, they carry with them a piece of the city’s identity, ensuring that the connection between Tokyo and Philly remains vibrant.